It’s all about the deal – shoppers search for discounts before buying

New research suggests that customers are reluctant to make a purchase online if they don't have a discount code or voucher to hand.

Research carried out by bigDL, the digital marketing tool for retailers and consumer deals app, reveals, that 80 per cent of adults search for discounts and codes or vouchers before making a purchase.

And, half of those aged between 25-34 years old would postpone or not make a purchase at all if they haven’t got a money saving option to hand before they buy.

‘There is no doubt that shopping behaviour has changed forever. Consumers no longer stick to a particular platform, store or brand. It’s not about ingrained shopping habits, it’s all about the deal and the visibility of deals,’ says Matt Norbury, CEO and founder of bigDL.

In fact, bigDL research also unveiled that a mere five per cent of people would remain loyal to their favourite brand if enticed by an offer on a similar product.

Recognising that brands needed a robust and relevant way to connect to customers and promote deals via their mobile devices, IAT Ltd, the parent company of bigDL, launched the bigDL app in 2015, with full launch in August 2016.

bigDL provides consumers with a comprehensive view of the best deals in-store and online. Offers are presented in a Twitter-style deal feed, personalised to each user’s likes and dislikes. Central to the app is its integration with mobile coupon and beacon technology, installed in almost 2,000 convenience stores nationwide. This includes Today’s Group stores and over 1,500 independent retailers via bigDL’s partnership with News UK to bring digital technology to the convenience sector.

To bolster daily usage, bigDL features gamification via the Big Deal Wheel, the hugely popular game where consumers win a prize every day. Each month, the average user of the bigDL app uses the app 19 times, viewing 171 screens for a total of 60 minutes.

Further reading on discounts

Owen Gough, SmallBusiness UK

Owen Gough

Owen was a reporter for Bonhill Group plc writing across the and titles before moving on to be a Digital Technology reporter for the

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