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Discounts

Articles and guides on how SMEs can effectively leverage discounts as a strategic tool to attract new customers, increase sales, and enhance customer loyalty.

News

Consumers admit to ‘abandoning a basket’ to secure a bigger discount

Consumers are savvier than ever when it comes to seeking discounts online and able to ‘game the system’ to secure the best deals.

News

It’s all about the deal – shoppers search for discounts before buying

New research suggests that customers are reluctant to make a purchase online if they don't have a discount code or voucher to hand.

News

Businesses misleading consumers with Black Friday discounts

Half of products ‘on offer’ were actually cheaper in the months before or after Black Friday, research finds.

News

Business owners saving the discounts for Christmas

Christmas is the peak time of the year for retailers to offer discounts and promotion.

News

New discount service to offer marketing opportunity for small businesses

A new service has been launched that allows small companies to benefit from offering discounts to their online customers.

Finding and selling to customers

How to make a discount code worth more than just a discount

Here, we look at how discount cards can be a good way of developing a better relationship with your customers.

Finding and selling to customers

Why discounts are not the answer for a small business

Gideon Lask, founder and CEO of social commerce technology business Buyapowa, explains what’s gone wrong with discounts and the cutting edge alternatives you should be using instead.

Marketing

Businesses forced into discounting to compete

Small and medium-sized enterprises are having to rely on sizeable discounts to encourage new trade, research suggests.

Business management

Matt Lovett: Making a success from his discount website WowVoucherCodes.com

Matt Lovett, 17-years-old and founder of marketing company Wow Media, has seen the number of hits to his discount website WowVoucherCodes.com soar since January.

Recommended Content

Partner content

Benefits of switching to the right business bank account

In case you were in any doubt, here are five key benefits of switching your business bank account – and how to make the switch.

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Partner content

What are the funding options for hospitality businesses?

Hospitality businesses have faced a number of challenges in the last couple of years. Find out what funding and support is available.

Employing & managing staff

The importance of vocational rehabilitation services for SMEs

In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?