Consumers admit to ‘abandoning a basket’ to secure a bigger discount

Consumers are savvier than ever when it comes to seeking discounts online and able to ‘game the system’ to secure the best deals.


It’s all about the deal – shoppers search for discounts before buying

New research suggests that customers are reluctant to make a purchase online if they don't have a discount code or voucher to hand.


Businesses misleading consumers with Black Friday discounts

Half of products ‘on offer’ were actually cheaper in the months before or after Black Friday, research finds.


Business owners saving the discounts for Christmas

Christmas is the peak time of the year for retailers to offer discounts and promotion.


New discount service to offer marketing opportunity for small businesses

A new service has been launched that allows small companies to benefit from offering discounts to their online customers.

Finding and selling to customers

How to make a discount code worth more than just a discount

Here, we look at how discount cards can be a good way of developing a better relationship with your customers.

Finding and selling to customers

Why discounts are not the answer for a small business

Gideon Lask, founder and CEO of social commerce technology business Buyapowa, explains what’s gone wrong with discounts and the cutting edge alternatives you should be using instead.


Businesses forced into discounting to compete

Small and medium-sized enterprises are having to rely on sizeable discounts to encourage new trade, research suggests.

Business management

Matt Lovett: Making a success from his discount website WowVoucherCodes.com

Matt Lovett, 17-years-old and founder of marketing company Wow Media, has seen the number of hits to his discount website WowVoucherCodes.com soar since January.

Partner content

Streamlining document management for your small business

David Malan, sales director of DocuWare for the UK and Ireland, explains how the platform can streamline your document management

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Partner content

Why you need a business bank account

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Partner content

5 things every small business owner needs to know before starting

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