SuiteWorld launches to help businesses think global

The Las Vegas SuiteWorld event aims to help businesses grow and flourish in an increasingly globalised business scene.

Suiteworld 2018 began today in Las Vegas, bringing together a selection of vendors and NetSuite customers to discuss current and future business trends.

The event provides a series of speeches, panels and advice sessions, with a focus on growth and finding ways to put businesses in the best possible position for success.

Over three days, the event gives business owners the chance to gain valuable insights into ways to overcome barriers to growth, with delegates learning valuable tools to use to expand a business.

Businesses at the event will be describing their challenges with growth, with delegates learning from product experts and partners about the latest NetSuite features and tools, and networking with the NetSuite community.

Launched in 1998, NetSuite was an early pioneer in cloud computing and today provides a suite of cloud-based financials/Enterprise Resource Planning (ERP) and omni-channel commerce software allowing companies to manage core business processes.

Approaching business challenges

During the opening ceremony, a range of business owners described their own approaches to business challenges. Kara Goldin founded Hint Water in 2005 in order to offer a natural sugar-free alternative to juices. She took to the stage to talk about the challenges she faced and is facing. ‘Forty per cent of our business is online which is unusual for a beverage company,’ she said. ‘Using cloud computing and the NetSuite products from the beginning has allowed us to scale up and reach our online customers.’

Rachel Zoe, CEO of shoprachelzoe.com, also talked about how cloud computing allows her to concentrate on the things she loves, like being creative and coming up with new ideas, allowing all the parts of the business to be streamlined.

The importance of keeping a tight focus on customer demand was underlined by Paul Dell, founder of SportStop, who noticed that his customers were gravitating towards the lacrosse section of his sports retail business. He responded by increasing the product range for the one particular sport.

‘It meant we could narrow down our supplier base, we could train our customer support people more deeply in the one sport, we didn’t have to order so many different sized boxes!

‘In the warehouse you configure things a little more, you don’t have such huge ranges. The more things we had for that lacrosse customer, the more reasons they would have to come back.’

Further reading on business growth

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