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Articles, news and advice on how small businesses can approach and manage the Black Friday sales day.

Business Technology

Why mobile is the new Black Friday threat for businesses

G-J Schenk shares insights on the cyber risks to the retail industry this weekend and gives tips to companies on how to secure themselves.

News

Black Friday expected to pull £5.8 billion over the four day sales weekend

Bargain hunters to spend a combined 15 per cent more on sales weekend than in 2015, according to new research.

Finding and selling to customers

Black Friday customer engagement: Three survival tips

Jason Lark discusses how, by focusing on effective customer engagement, you can make a resounding success of the rest of the festive season.

Finding and selling to customers

How three businesses are gearing up for Black Friday

Here, three small companies reveal their preparations for what could be the biggest retail day of the year.

Employing & managing staff

Should small business employers be wary about Black Friday?

Here, Kate Palmer offers advice on getting internet policies in place and dealing with employees that may have called in sick for Black Friday.

Finding and selling to customers

Black Friday: How to gear up your online retail business

Andy Richley explores the measures you must take to have a successful Black Friday as an online retail business.

News

Businesses misleading consumers with Black Friday discounts

Half of products ‘on offer’ were actually cheaper in the months before or after Black Friday, research finds.

Finding and selling to customers

Answer the phone to get those tills ringing this Black Friday

Paying attention to online reviews and utilising a good strategy for managing websites and phones is the best way to maximise sales during Black Friday, says Reuben Singh.

News

Black Friday sales to dampen Christmas spending

Christmas shoppers expect to spend more money on Black Friday and less in the January sales, a new study finds.

Finding and selling to customers

Black Friday will prove online shopping isn’t killing the high street

As traditional retailers grapple with the realities of modern marketing, online-only businesses are beginning to venture into the physical world, says Elizabetta Camilleri.

News

Retailers braced for Black Friday rush 

Retailers across London's West End are preparing for a Black Friday rush which is set to see an estimated £100 million spent in the area in just 24 hours.

Finding and selling to customers

Five ways retailers can beat the Black Friday price war 

Severe discounting can crush profit margins, so here's how to approach the upcoming price war at Black Friday and Christmas.

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