Content Marketing

Articles, advice and ideas on effective content marketing for small businesses.

Marketing

What content marketing needs to do to move on to the next level

When it comes to marketing, technological advances have had a liberating effect on small businesses.

News

Branded content is forgotten by 80 per cent of consumers, study reveals

Prezi unveils new insight into consumer engagement with content and demonstrates the value of a conversational approach.

Marketing

Seven content types that will optimise your conversion rate

These content types are all things you've seen before, but have you ever thought about how you could leverage them for your own marketing campaigns?

Marketing

What content should your small business be creating?

Here, Darren Clare looks at five types of content that, as a small business, you can easily create and distribute to help your marketing efforts.

Marketing

How to feel more than content with your business website

Here, Stefano Maruzzi discusses the key considerations to make when putting content on your website.

Marketing

Content marketing trends to be aware of

Niall O'Loughlin discusses some of the big changes and trends that are happening in the world of content marketing.

Marketing

Small business video advice from content marketers

Garth Haley speaks to four content marketing experts on the benefits of using video content for small companies.

Marketing

How to produce great web content

You don't have to be a professional wordsmith to create compelling content on your website. Abby Hardoon, managing director of Daily Internet, gives some pointers for memorable material.

Marketing

Ten tips for better business blogging

There is little point writing a blog if nobody reads it. Search engine optimisation (SEO) specialist Mark Rushworth gives his ten tips for better business blogging.

Finding and selling to customers

Writing effective marketing copy

Writing clear marketing text or 'copy' helps to attract more customers, so it's worth honing your skills in this area. This article from SmallBusiness.co.uk and Nigel Temple, author of How to Get Clients to Come to You, will help.