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Direct mail remains a viable marketing strategy for small companies seeking to reach targeted audiences effectively. For UK SMEs, direct mail offers several advantages, including tangible engagement with recipients, high response rates compared to digital channels

Marketing

Direct mail marketing tips

Even in today's digital world, direct mail can still be a very cost-effective way for small businesses to reach new customers and to build stronger relationships with existing clients. It can be used to drum up new business and strengthen existing relationships.

Starting a Business

Clear the clutter: stop junk mail with LegalZoom

Swamped with direct mail marketing flyers? What about suspicious junk mail trying to scam you? LegalZoom’s Registered Agent service sifts your mail before it reaches your home address, protecting you and your business

Marketing

What makes an effective business flyer? – a Small Business guide

Nine out of 10 of us remember a business flyer through our letterbox. But designing an effective business flyer needs careful thought, says Simon Cooper

Marketing

Effective marketing: the traditional alternatives that are still worth considering

Digital marketing dominates nowadays, but don't dismiss the traditional methods. Bryony Thomas of Watertight Marketing explains more.

Marketing

Three strategic wins gained by working with mail experts

Here, Mark Calladine, sales director of CMS Network, explains three benefits for businesses to work with mail experts.

Advice

How to choose the right envelopes for your direct mail campaign

Making sure you send your direct mail in the right type of envelope may not be top of your priorities, but it's key to getting the most bang for your marketing buck.

Marketing

Direct marketing ‘still the best way to reach customers’

Marketing experts still cite direct marketing as the most efficient way to reach both customers and other businesses, according to Precision Marketing.

Marketing

Making a success of direct mail

The key to building a winning direct mail campaign is having a clear idea of your target market and selecting a list that matches this market.

Marketing

Guide to organising a mail shot

Use this guide for ways of building and maintaining a mailing list and to find out how to encourage people to read what you send them rather than throwing it in the recycling.

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