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Generation Z

Articles on Small Business UK concerning Generation Z (also known as Gen Z or Zoomers), the demographic cohort succeeding Millennials and preceding Generation Alpha.

News

Gen Z opt for side hustles over Saturday jobs

Gen Z Brits find running a side hustle more attractive than working part-time jobs in the retail or hospitality industries.

Marketing

How to use Snapchat to sell your products to Gen Z

Snapchat is ubiquitous for those aged between 14 and 24 in the States. Yet many small businesses are timid about marketing to Gen Z. Brian Skewes shows you how

Finding and selling to customers

How can small businesses truly reach Generation Z?

Here, Doone Roisin of Sweet P Social and Female Startup Club explains what small businesses need to do to engage Generation Z.

Marketing

Generation Z marketing: The rules for reaching digital natives

Here, we look at some basic rules that businesses should follow when interacting with today’s young people.

Business management

Top business tips for budding young entrepreneurs – Jenk Oz

Jenk Oz, the 12 year old CEO of iCoolKid, the UK's biggest website for young people, provides his top ten business tips for likeminded young entrepreneurs, to help them on their journey to success in 2018.

News

Focus on Gen Z damaging employee engagement and performance

New report highlights risks of focusing workforce strategy on a single group as cross-generational tensions rise.

News

Generation Z poses new challenges for online fashion retailers

18-24s almost universally visit fashion websites - and they want a low-friction, deeply personalised experience not ‘hard sell’ conversion tactics.

Employing & managing staff

Are people of the post-digital generation team players?

With Generation Z on the cusp of joining the workforce in the coming years, Impact International takes a look at how they will change the office dynamic.

Employing & managing staff

Gen Z hold key to commercial success, say leading business figures

CEOs believe that Gen Z employees have the technical skills and drive needed to grow their businesses.

Employing & managing staff

How to attract talent as a small business

How can small businesses recognise and respond to shifting expectations in order to ensure they attract leading talent?

Advice

How young freelancers should go about obtaining a mortgage

Here, Luke Somerset shares his tips on how Generation Z entrepreneurs can put a roof over their heads that will eventually belong to them.

News

Young professionals entering work better equipped than their predecessors

Half of of the Generation Z workforce were taught about interview process through education, compared with just a fifth of millennials.

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