Generation Z

Articles on Small Business UK concerning Generation Z (also known as Gen Z or Zoomers), the demographic cohort succeeding Millennials and preceding Generation Alpha.


How to use Snapchat to sell your products to Gen Z

Snapchat is ubiquitous for those aged between 14 and 24 in the States. Yet many small businesses are timid about marketing to Gen Z. Brian Skewes shows you how

Finding and selling to customers

How can small businesses truly reach Generation Z?

Here, Doone Roisin of Sweet P Social explains what small businesses need to do to engage Generation Z.


Generation Z marketing: The rules for reaching digital natives

Here, we look at some basic rules that businesses should follow when interacting with today’s young people.

Business management

Top business tips for budding young entrepreneurs – Jenk Oz

Jenk Oz, the 12 year old CEO of iCoolKid, the UK's biggest website for young people, provides his top ten business tips for likeminded young entrepreneurs, to help them on their journey to success in 2018.


Focus on Gen Z damaging employee engagement and performance

New report highlights risks of focusing workforce strategy on a single group as cross-generational tensions rise.


Generation Z poses new challenges for online fashion retailers

18-24s almost universally visit fashion websites - and they want a low-friction, deeply personalised experience not ‘hard sell’ conversion tactics.

Employing & managing staff

Are people of the post-digital generation team players?

With Generation Z on the cusp of joining the workforce in the coming years, Impact International takes a look at how they will change the office dynamic.

Employing & managing staff

Gen Z hold key to commercial success, say leading business figures

CEOs believe that Gen Z employees have the technical skills and drive needed to grow their businesses.


How young freelancers should go about obtaining a mortgage

Here, Luke Somerset shares his tips on how Generation Z entrepreneurs can put a roof over their heads that will eventually belong to them.


Young professionals entering work better equipped than their predecessors

Half of of the Generation Z workforce were taught about interview process through education, compared with just a fifth of millennials.


Millennials: A lost generation between Gen X and Gen Z

Nearly four in ten Millennials feel their education has left them unprepared for the world of work, according to research.

Partner content

How to prepare for business growth in 2022

The team at Funding Options explain how to prepare for business growth in 2022

Partner content

Tide to empower small businesses to optimise cash flow with insights tool

Tide is introducing a Cashflow Insights tool to help small businesses mitigate delays in payment and improve their credit score

Partner content

Business Current Account Masterclass

Tune into the Masterclass from the Current Account Switch Service to find out why you should switch your business account pronto

Partner content

How should I select my business broadband provider?

As with any supplier, it’s important to do your research and ask important questions before you select a broadband provider for your business. But what are the must-have things you should take into consideration?