Why tech savvy businesses grow, compete and flex better

Global research shows tech savvy businesses grow, differentiate, compete and flex better than other businesses.

According to new research, almost a third of small business who commit to technology show significantly improved growth compared to those who don’t. The whitepaper launched today and titled ‘Tech savvy businesses do it better’ was commissioned by market and tech specialist in cloud accounting, Sage, and conducted by IDC.

The research follows the launch of Sage’s second wave of cloud accounting solutions in 2017 at Sage Summit London. These products help businesses manage everything from people to money and are designed to automate back-office functions for a world where admin is invisible.

Tech savvy businesses do it better

With more than one million new customers following Sage to the cloud in 2016, clearly small businesses are beginning to see the advantages of technology. Nevertheless, research shows more than half (56 per cent) of small businesses have yet to adopt digital technologies, preferring to maintain their business with traditional methods.

However, where businesses did adopt technology the benefits were clear, as 32 per cent of small businesses that have a focus on digitally innovating their business report growth of more than 10 per cent in the last year.

Driving a world of invisible admin

With the research showing high rewards of adopting technology, Sage is on a mission to drive a world where admin is invisible for businesses of all sizes with world class cloud products that free business builders up to focus on what is important to them.

‘This second round of new cloud product releases in 2017 sees us move our customers closer to a professional environment for entrepreneurs where admin is invisible, freeing up business builders to follow their dreams,’ says Nick Goode, EVP of product management at Sage.

‘We have our foot on the gas and are creating the future for businesses the world over – at every stage of their journey.’

Jennifer Warawa, EVP of product marketing, Sage, comments, ‘With the stakes high for business owners who are working harder than ever, Sage is addressing business needs. We want to make the cloud a reality for customers of all sizes, without the need for them to migrate from their much-loved Sage business management solution, and we are welcoming new customers straight into the cloud.

‘We want to give our customers mobility choices and enable them to work from wherever, whenever in a way that best suits the way they run their business.

‘Above all, these solutions need to be cost effective and part of the journey our customers experience as they grow their businesses – tech should be a catalyst, not an inhibitor.’

Sage Summit UK is being supported by Diamond sponsors: Microsoft and PwC; Platinum sponsors: Draycir, Kimble Applications and Deloitte and Gold sponsors: Aviva Life Services UK Ltd, Certify, Elavon, humanforce, The People’s Pension and Pinnacle.

Further reading on tech

Owen Gough, SmallBusiness UK

Owen Gough

Owen was a reporter for Bonhill Group plc writing across the Smallbusiness.co.uk and Growthbusiness.co.uk titles before moving on to be a Digital Technology reporter for the Express.co.uk.

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