When you visit a website, most of the time a cookie file is saved to your device (with your permission).
This is a simple text file which stores the website’s name and gives you a unique ID so that it can tell you’ve been there before. Cookies can also provide insights into how long you spend on a website, which links you click on, options you’ve chosen and which items you’ve placed into a shopping basket.
This allows websites to deliver pages and services which are tailored to you and your preferences.
Cookies have generated some controversy in the last few years as online consumers become ever more conscious of their online security and privacy. As cookies collect data around what individuals are doing on your website, it’s a legal requirement for all websites to get consent to collect and store information based on a visitor’s browsing habits.
1. Identify which cookies you’re using
2. Design a pop-up
3. Plan your content
- Type of cookies
- Data which is tracked
- Time that cookies stay on a user’s browser
- Why the cookies are being used
- Where and with whom the data is being shared
- How to reject cookies and change settings
For more detail and helpful tools on all of these steps you can read the full article here, where there’s also lots of handy links to free cookie templates and policy generators. You can also find out everything you need to know about ensuring your small business is compliant with GDPR here.
This article was brought to you in partnership with The UK Domain.