4 of 10

Richard Reed – Having a clear vision

Richard Reed is the embodiment of what can be achieved with a simple, but clear, vision: in his case, to encourage people to eat more fresh fruit and veg. He went on to co-found Innocent Drinks, now a company turning over hundreds of millions of pounds, selling the business to Coca-Cola in 2013. More recently, as co-founder of JamJar Investments, Richard helps retail start-ups navigate similar markets to success.

Richard’s talks touch on entrepreneurialism, leadership and decisive action in highly competitive markets and how he used branding and marketing to stand out from the crowd.

Image credit: Flickr

4 of 10