Types of franchise and franchise structures

Here, Joel Bissitt of Franchise UK looks at some of the documents used to franchise a business and assesses the types of business that can operate as a franchise.

Despite franchising being worth over £15 billion to the UK economy, many people do not understand what a franchise is or what sort of businesses operate as franchises, so what is a franchise and what types of franchise can someone operate?

There are several forms of franchising including using franchising to distribute films, music and games but for the purposes of this article we will focus on what is called business format franchising. Business format franchising is when franchise documentation, agreements and training is used to replicate an already trading and successful business. Some of the many documents used to franchise a business include;

  • Franchisor (the business owner) business plan
  • Franchisee (the person running the local franchise) business plan
  • Franchise agreement – agreement between both parties on how each will operate and agreement of what will be paid to the franchisor and detailing each others obligations
  • Franchise prospectus – Sales and marketing document used by the franchisor to recruit franchisees
  • Operating manual – The document which explains how a franchisee will create/start their business and all day to day operations of running the business
  • Training manual – Used by the franchisor to train each franchisee to understand their obligations as detailed in the operating manual.

What kind of business can operate as a franchise?

So what kind of businesses can operate as a franchise? Provided the business operating method can be transferred and the new local market is the same as the existing local area any business can be replicated using a business format franchise, these could include:

  • Automotive – examples of this could be alloy wheel and smart repair businesses, scratch removal and dent removal franchises
  • Home based franchises – This could be anything from B2B sales, finance, consulting, internet services and is an extremely fast growing area with many people seeking improved work/life balance
  • Recruitment – Many covering sectors such as hotel and hospitality, domestic care and nursing staff
  • Food and catering franchises – Everyone thinks burgers and fast food but there are many food franchises including corporate catering franchises, pizza franchises, Chinese and Indian food franchises and many mobile catering low cost franchises
  • Hotel – Some of the largest global hotel brands franchise and have used this for decades to grow their brands without acquisition of properties
  • Business advice & consulting – Everything from cost reduction, accountancy and business coaching is provided with these sorts of franchises.

Hopefully now you will be able to see the massive impact franchising has to the UK economy, helping assist new small business start-ups and providing valuable services to your local community.

This article was provided by Joel Bissitt of Franchise UK.