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Sara Davies

Sara Davies, from County Durham, was the youngest ever Dragon when she joined in 2019.

Davies founded Crafter’s Companion, a retail business specialising in crafting goods, from her bedroom at York University. Her business took off when it presented its most famous product: The Enveloper, a tool allowing card makers to make envelopes.

Crafter’s Companion products were sold through shopping channel, Ideal World, as well as international networks including Home shopping Network in the USA, Home Shopping Europe in Germany and the Shopping Channel in Canada.

Running a business was instilled in Davies throughout her childhood. Her parents owned a decorating business which she and her sister would often help out at. Now her sister runs the family business.

Davies has an MBE for service to the economy, awarded by Prince William in 2016.

Now she’s a judge on the BBC’s The Ultimate Wedding Planner alongside Fred Sirieix and Raj Somaiya.

Business investments in the Den include: Mak Tok, Pipe Easy, Mini First Aid and Shower Gem.

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Anna Jordan

Anna is Senior Reporter, covering topics affecting SMEs such as grant funding, managing employees and the day-to-day running of a business.

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