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Xl-erate – interconnecting mosaic

Xl-erate provides leadership and talent development training for enterprises such as EY, Deloitte and IBM. The firm approached Chaos to refresh its brand, making it more attractive to its FTSE100/250 target audience.

The challenge was to creative a design concept to demonstrate Xl-erate’s USP of connecting business leaders to the talents they need to succeed in today’s challenging business world.

Chaos used a colourful interconnecting mosaic link-style pattern. This abstract, tree-like, colourful identity reflects X1-erate’s innovative and contemporary approach to learning and development.

Further reading

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Tim Adler

Tim Adler is group editor of Small Business, Growth Business and Information Age. He is a former commissioning editor at the Daily Telegraph, who has written for the Financial Times, The Times and the...

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