Businesses big and small are preparing for Black Friday, which falls on the last Friday in November.

If you haven’t been swayed into doing your own sales yet, there are plenty of reasons to get involved. UK shoppers are expected to spend £8.71bn over the Black Friday 2022 weekend, £4.81bn of which will be spent online.

According to research from Statista, the UK accounted for over ten per cent of Black Friday online searches globally in September 2021. Millennials and Gen X are expected to be the biggest spenders this year, with a planned spend of £209 and £217 each respectively.

A survey by hotukdeals, in partnership with Retail Economics, reveals that half of shoppers will spend on electricals, followed by 42 per cent going for clothing and footwear and 30 per cent buying toys and games in the run-up to Christmas.

You need a good conversion strategy to make the most of those online sales to keep customers coming back.

Check out the infographic below from Market Inspector for helpful tips on addressing general website issues, sending personalised cart reminder emails and more.

Related: 5 ways online retailers can win at customer experience on Black Friday