How I found the perfect head of customer care – podcast

Anna Jordan chats to Matt Connelly, founder of I Hate Ironing, about finding the perfect head of customer care.

Welcome back to Small Business Snippets, the podcast from

This episode features Matt Connelly, founder of I Hate Ironing, a digital laundry and dry cleaning company. He talks about how he chose Helen, the firm’s head of customer care.

He tells the story of how he chose Helen for this key role and what two seasoned dry cleaners taught him about truly connecting with customers.

For more on these topics, read hiring your first employee and boosting staff retention.

Matt Connelly: I found the perfect head of customer care

‘She’s warm and engaging. She says we should always find a resolution for a customer and never leave anything hanging’ 

We’ve also got episodes looking at reaching a £1 million annual rate of return, boosting client numbers from 30 to 850 and starting a brand new business from scratch. If you want to find out more about the podcast in general, you can also download the trailer.

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Anna Jordan

Anna is Senior Reporter, covering topics affecting SMEs such as grant funding, managing employees and the day-to-day running of a business.