Running a Business

Top 5 tips for customer experience running a small business

Customer experience – responding to good and bad reviews, acting on complaints, listening to customers – is increasingly important for any small business. Chris Sparling offers five tips for keeping customers onside

Business management

How to conduct a customer survey

Customer surveys are a great way to get feedback on how your business is doing and what customers would like. But how do you structure a survey to get the most responses?

Business management

8 ways to make your small business more disability aware

Being aware of the needs of the disabled isn’t just good business sense, it’s good for your business as a whole

Business Technology

Live Chat revolution – Convert leads into sales with Live Chat

Traditional websites are becoming less effective at converting browsers into sales. Offering Live Chat could give you the competitive edge. In fact, SMEs have the most to gain from offering a Live Chat service out of hours - it could be what makes you stand out from the competition.

Finding and selling to customers

Q&A: Adrian Swinscoe talks about improving customer experience

The customer experience is central to the longevity of any small business. Advisor Adrian Swinscoe shares his thoughts on the topic.

Finding and selling to customers

How UK consumers feel about AI and chatbots in customer service

The UK is lagging behind other countries in making it easy for customers to interact with large organisations, says research from Avaya.