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How to find out how effective your marketing is

Chloe Thomas explains attribution systems and how they reveal which marketing channel is leading to sales.

Finding and selling to customers

News

Businesses neglecting online marketing 

Only one in four small companies is carrying out any kind of online marketing to attract local business, research finds.

Finding and selling to customers

How to find out how effective your marketing is

Chloe Thomas explains attribution systems and how they reveal which marketing channel is leading to sales.

News

Businesses neglecting online marketing 

Only one in four small companies is carrying out any kind of online marketing to attract local business, research finds.

Marketing

The benefits of direct marketing

Writer and marketer Jenni O’Connor of Kaiku Communications asks if, in today’s economic climate, direct marketing is best.

Marketing

Word of mouth most powerful marketing tool

Word of mouth is the single most useful form of marketing for small businesses, finds research.

Marketing

Effective viral marketing

If you want to exude cool and generate a buzz, then maybe you should look at releasing a viral on the web. Here's how.

Marketing

Radio advertising as a small business marketing strategy is dead

It's official, radio advertising as a small business marketing strategy is dead. At least that's the opinion of SmallBusiness.co.uk readers in our recent poll.

Marketing

Direct marketing gives SMEs an ‘advantage’

SMEs can benefit from direct marketing more than larger companies through getting to know their customers individually, claim business experts.

Finding and selling to customers

Writing effective marketing copy

Writing clear marketing text or 'copy' helps to attract more customers, so it's worth honing your skills in this area. This article from SmallBusiness.co.uk and Nigel Temple, author of How to Get Clients to Come to You, will help.

Marketing

Getting started with permission marketing

Permission marketing allows you to develop lasting, profitable relationships with your customers and prospects, at a fraction of the cost of mass marketing techniques.

Marketing

Marketing on a budget

What is the difference between the businesses that succeed and the ones that don't? Quite simply, customers.

News

Increase your customer base with successful marketing

Successful marketing is the key to growing your customer base and it need not be as expensive as you might imagine.

Business management

Upskilling for entrepreneurs: futureproof yourself with 6 essential skills

Here, we delve into what upskilling is, what skills you need in 2024, and just how you go about getting those skills

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Streamlining document management for your small business

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