Category

Finding and selling to customers

This section provides helpful guides and tips on how to find and sell to customers as a small business. Find expert advice on a variety of strategies to attract customers plus ideas on client retention and selling techniques. If you are looking to acquire new business or expand your existing customer base, these pages provide invaluable information to help you on your way. Want to know how to get more clients? Read on…!

The power of scent: using smells to bring consumers in-store

Here, Gareth Cowmeadow, scenting specialist at Ambius, tells us why taking advantage of scent and smell can help boost sales.

Finding and selling to customers

Finding and selling to customers

Emojis and small businesses: Helpful hack or unnecessary evil?

How can your small business mirror larger business' use of emojis as a marketing technique, while maintaining a professional image?

Finding and selling to customers

Car subscription service: How one man shook up a sector

Toby Kernon discusses shaking up an industry, meeting developers in coffee shops, and the importance of having goals.

Finding and selling to customers

What your customers are thinking when they reach the checkout counter

Here, Kevin Freeguard discusses why it is critical for retailers to understand the drivers behind their customers' purchasing decisions at the checkout counter.

Finding and selling to customers

What are the market conditions for small brick and mortar retailers in 2017?

In this piece, in association with Close Brothers Retail Finance, we look at the current state of the retail landscape in context with prospects for brick and mortar operators.

Finding and selling to customers

Writing a compelling bid that buyers can’t resist

If you want to get ahead of the game with your bid writing, take a look at the following tips.

Finding and selling to customers

GDPR: Is your small business ready for the ‘Right to be Forgotten’?

Without the right processes or technology in place, finding just one individual’s information can take the time and resources a small business cannot afford to spare, says Guy Bunker.

Finding and selling to customers

Luxury quality and accessible pricing: Mutually exclusive?

Mike France on the art of pricing. He explains how quality and affordability can go hand in hand for small businesses.

Finding and selling to customers

GDPR: Is your small business ready for the ‘Right to be Forgotten’?

Without the right processes or technology in place, finding just one individual’s information can take the time and resources a small business cannot afford to spare, says Guy Bunker.

Finding and selling to customers

Luxury quality and accessible pricing: Mutually exclusive?

Mike France on the art of pricing. He explains how quality and affordability can go hand in hand for small businesses.

Finding and selling to customers

What are the opportunities of expanding your business to the US today?

Here’s a breakdown of the kind of opportunities businesses have the potential to enjoy by expanding to the US.

Finding and selling to customers

Supporting customers through social media

Here, Ricky Jennings discusses the power of online customer engagement for small businesses this year.

Finding and selling to customers

Starting with the customer will engage people inside and outside your business

Here are five ways in which you can make sure you’re putting the customer at the heart of your business.

Finding and selling to customers

IGD research identifies opportunities to engage millennials

IGD identifies the factors most important to millennials when carrying out their food and grocery shopping.

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