Advice and Ideas for UK Small Businesses and SMEs
This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.
Egotistical, gimmicky and grim. That is the description of millions of business cards creating a bad impression to prospective clients according to research from Lancaster University and print group The Entwistle Group. What does your card say about you and your business?
Marketing
Marketing
Use this guide for ways of building and maintaining a mailing list and to find out how to encourage people to read what you send them rather than throwing it in the recycling.
Marketing
Online marketing is becoming increasingly important to UK business, as recent research from the World Advertising Research Center (WARC) suggests.
Marketing
If you are looking to announce a price increase, its important to test the market first with a few customers by telephone or face-to-face, to gauge reaction.
Marketing
Allocating time and resources to gaining new customers can be a difficult issue for small businesses – purchasing a database for marketing purposes can sometimes be out of the question.
Marketing
UK, small businesses are being urged to be cleverer with their websites to give themselves a competitive edge.
Marketing
As soon as you start your business, you should be thinking about the brand you are trying to get across to customers. The aim of your brand is to distinguish your product or service from the competition.
Marketing
Rick Hopkins of the Forum of Private Business has sounded a note of caution to small businesses on using radio as an advertising medium.
Marketing
As soon as you start your business, you should be thinking about the brand you are trying to get across to customers. The aim of your brand is to distinguish your product or service from the competition.
Marketing
Rick Hopkins of the Forum of Private Business has sounded a note of caution to small businesses on using radio as an advertising medium.
Marketing
Big business knows that there are many commercial advantages to be gained by deploying the right kind of design.
Marketing
The Royal Mail has launched a new website service to assist businesses that use Direct Marketing (DM) as an integral part of the their overall marketing strategy.
Marketing
Internet marketing may have become an essential plank of many businesses' growth strategies, but it is an activity attracting increasing controversy.
Marketing
Obtaining independent and accurate information on internet traffic at websites is now one of the biggest concerns for managers at advertising and media companies.
Business Technology
Here's how Security Service Edge from Vodafone can help to protect your SME from ever-increasing cyber threats
Business Technology
Find out how creative agency, Myth Studio, used technology to grow their business and quadruple their staff count in 18 months
Partner content
Employment benefits specialist, Drewberry, explain why you should base your benefits around a Total Reward Strategy
Partner content
HSBC - Advertising feature