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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Why SMEs need to come to terms with the social networking age

The idea of customers seeking out a company’s ‘bricks and mortar’ customer service operation is becoming increasingly outmoded.

Marketing

Marketing

Ten tips for better business blogging

There is little point writing a blog if nobody reads it. Search engine optimisation (SEO) specialist Mark Rushworth gives his ten tips for better business blogging.

Marketing

How to master video marketing

In a world of digital entertainment, viewers now have an invaluable source of knowledge at their fingertips.

Marketing

How to make social media work for your business

Social media like Twitter and Facebook may be easy to use, but it takes time and effort to make them commercially worthwhile for a business.

Marketing

Social networking and business

What can small businesses learn from larger enterprises that have embraced social networking?

Marketing

Achieving success from rebranding – Chocolate and minicabs

As unlikely as it may seem, Hotel Chocolat's co-founder Angus Thirlwell and John Griffin, the doyen of London minicab firm Addison Lee, have a great deal in common - they both achieved success from rebranding.

Marketing

Strategic Uses for Pay-per-click Advertising

Seven tips on strategic use of online Pay-per-Click advertising that can really boost your e-commerce effectiveness and create a better return on your investment.

Marketing

How can I promote my small retail outlet?

Get people to pay attention to your window displays. An attractive shop window display should draw passers by to look and come in to buy.

Marketing

Strategic Uses for Pay-per-click Advertising

Seven tips on strategic use of online Pay-per-Click advertising that can really boost your e-commerce effectiveness and create a better return on your investment.

Marketing

How can I promote my small retail outlet?

Get people to pay attention to your window displays. An attractive shop window display should draw passers by to look and come in to buy.

Marketing

Six of the best SEO tips for your website

This top six list takes the highest average scoring SEO ranking factors on search engines, with my comments attached. If you want to do the right things to develop a successful website you should take on board this advice.

Marketing

Quality content is the foundation of Search Engine Marketing

Search Engine Marketing (SEM) is in essence the theory and practice of getting a website onto the first page of 'natural' (sometimes called 'organic') search results on the important search engines for important keywords.

Marketing

Basic building block of any Internet marketing campaign

For almost all sectors of commerce today, the Internet, or more specifically the World Wide Web, is now a key tool for business. In the field of marketing in particular it has become crucial.

Marketing

How to avoid spam filters

Studies have shown that around 65 per cent of all emails sent are spam emails. Avoid your marketing emails being sent to the junk folder.

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