Advice and Ideas for UK Small Businesses and SMEs
This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.
British businesses spend millions of pounds every year on various marketing tools including advertising, direct mail, exhibitions and PR, but it’s just as important to follow up the enquiries and know where they came from, as it is to obtain them in the first place.
Marketing
Marketing
It's official, radio advertising as a small business marketing strategy is dead. At least that's the opinion of SmallBusiness.co.uk readers in our recent poll.
Marketing
Marketing experts still cite direct marketing as the most efficient way to reach both customers and other businesses, according to Precision Marketing.
Marketing
SMEs can benefit from direct marketing more than larger companies through getting to know their customers individually, claim business experts.
Marketing
What can you do to ensure your website is reaching your target audience and isn't lost among millions of others? This introduction to search engine marketing from Smallbusiness.co.uk and Seamus Ryan of Optimease will point you in the right direction.
Marketing
Permission marketing allows you to develop lasting, profitable relationships with your customers and prospects, at a fraction of the cost of mass marketing techniques.
Marketing
When you're first creating advertising for your small business, it's very tempting to try to go for the flashy, clever adverts. But adverts with impact are those that actually generate customers and, with a limited budget, you may end up biting off more than you can chew. Have a look at or top tips to help you along.
Marketing
Putting in place a brand strategy is key to ensuring the success of your company and a genuine, solid identity has a direct impact on your bottom line. Small business owners tend to relate a strong brand and marketing strategy to high cost, but this need not be the case. Read on for our top tips.
Marketing
When you're first creating advertising for your small business, it's very tempting to try to go for the flashy, clever adverts. But adverts with impact are those that actually generate customers and, with a limited budget, you may end up biting off more than you can chew. Have a look at or top tips to help you along.
Marketing
Putting in place a brand strategy is key to ensuring the success of your company and a genuine, solid identity has a direct impact on your bottom line. Small business owners tend to relate a strong brand and marketing strategy to high cost, but this need not be the case. Read on for our top tips.
Marketing
There are now more than 66 million 'weblogs' or online diaries published on the internet, with an additional 175,000 estimated to be created every day. For small businesses, these 'blogs' are a largely untapped resource that can provide your company with a competitive edge.
Marketing
The key to building a winning direct mail campaign is having a clear idea of your target market and selecting a list that matches this market.
Marketing
What is the difference between the businesses that succeed and the ones that don't? Quite simply, customers.
Marketing
Even in the fad-friendly world of the internet, podcasting has become something of a phenomenon of late. But is podcasting simply the latest craze being toyed with by creative media types or is there more commercial substance behind it? Opinion is divided.
Partner content
Business broadband offers a host of advantages over standard domestic connections, here’s why you should be considering an upgrade
Partner content
As with any supplier, it’s important to do your research and ask important questions before you select a broadband provider for your business. But what are the must-have things you should take into consideration?
Partner content
Analogue phone systems are increasingly being replaced by smarter broadband based networks – here’s why you should consider switching
Partner content
David Malan, sales director of DocuWare for the UK and Ireland, explains how the platform can streamline your document management