Advice and Ideas for UK Small Businesses and SMEs
This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.
Search Engine Marketing (SEM) is in essence the theory and practice of getting a website onto the first page of 'natural' (sometimes called 'organic') search results on the important search engines for important keywords.
Marketing
Marketing
For almost all sectors of commerce today, the Internet, or more specifically the World Wide Web, is now a key tool for business. In the field of marketing in particular it has become crucial.
Marketing
Studies have shown that around 65 per cent of all emails sent are spam emails. Avoid your marketing emails being sent to the junk folder.
Marketing
If you want to exude cool and generate a buzz, then maybe you should look at releasing a viral on the web. Here's how.
Marketing
It's easy to be led astray and squander a lot of money on internet advertising but is it worth It? Are there other things you can do to boost traffic. SmallBusiness.co.uk investigates.
Marketing
Spam can be a big problem if you have a user forum on your website. It can waste a huge amount of time when we have to continually delete it while moderating a forum. Here are some tips on how to reduce spam on your site.
Marketing
British businesses spend millions of pounds every year on various marketing tools including advertising, direct mail, exhibitions and PR, but it’s just as important to follow up the enquiries and know where they came from, as it is to obtain them in the first place.
Marketing
It's official, radio advertising as a small business marketing strategy is dead. At least that's the opinion of SmallBusiness.co.uk readers in our recent poll.
Marketing
British businesses spend millions of pounds every year on various marketing tools including advertising, direct mail, exhibitions and PR, but it’s just as important to follow up the enquiries and know where they came from, as it is to obtain them in the first place.
Marketing
It's official, radio advertising as a small business marketing strategy is dead. At least that's the opinion of SmallBusiness.co.uk readers in our recent poll.
Marketing
Marketing experts still cite direct marketing as the most efficient way to reach both customers and other businesses, according to Precision Marketing.
Marketing
SMEs can benefit from direct marketing more than larger companies through getting to know their customers individually, claim business experts.
Marketing
What can you do to ensure your website is reaching your target audience and isn't lost among millions of others? This introduction to search engine marketing from Smallbusiness.co.uk and Seamus Ryan of Optimease will point you in the right direction.
Marketing
Permission marketing allows you to develop lasting, profitable relationships with your customers and prospects, at a fraction of the cost of mass marketing techniques.
Business Technology
Landlines as we know them will be scrapped in 2027 – along with a raft of upcoming business changes. Here's how to ensure your communications set-up is fit for whatever the future brings
Business Loans
Everything you need to know on what small business loans are and what types of loan are available for your business.
Business Technology
With the landline shutdown coming fast, there’s never been a better time to switch to VoIP. Don’t let your small business be left behind!
Export & Import
Many factors can affect products’ journeys from A to B. Here are some tips for best practice for successful shipping in the modern world