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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Direct marketing ‘still the best way to reach customers’

Marketing experts still cite direct marketing as the most efficient way to reach both customers and other businesses, according to Precision Marketing.

Marketing

Marketing

Direct marketing gives SMEs an ‘advantage’

SMEs can benefit from direct marketing more than larger companies through getting to know their customers individually, claim business experts.

Marketing

Search engine marketing explained

What can you do to ensure your website is reaching your target audience and isn't lost among millions of others? This introduction to search engine marketing from Smallbusiness.co.uk and Seamus Ryan of Optimease will point you in the right direction.

Marketing

Getting started with permission marketing

Permission marketing allows you to develop lasting, profitable relationships with your customers and prospects, at a fraction of the cost of mass marketing techniques.

Marketing

Adverts with impact

When you're first creating advertising for your small business, it's very tempting to try to go for the flashy, clever adverts. But adverts with impact are those that actually generate customers and, with a limited budget, you may end up biting off more than you can chew. Have a look at or top tips to help you along.

Marketing

Developing your brand

Putting in place a brand strategy is key to ensuring the success of your company and a genuine, solid identity has a direct impact on your bottom line. Small business owners tend to relate a strong brand and marketing strategy to high cost, but this need not be the case. Read on for our top tips.

Marketing

Direct mail marketing tips

Direct mail can be a very cost-effective way for small businesses to reach new customers and to build stronger relationships with existing clients. It can be used to drum up new business and strengthen existing relationships.

Marketing

Top blog content tips

There are now more than 66 million 'weblogs' or online diaries published on the internet, with an additional 175,000 estimated to be created every day. For small businesses, these 'blogs' are a largely untapped resource that can provide your company with a competitive edge.

Marketing

Direct mail marketing tips

Direct mail can be a very cost-effective way for small businesses to reach new customers and to build stronger relationships with existing clients. It can be used to drum up new business and strengthen existing relationships.

Marketing

Top blog content tips

There are now more than 66 million 'weblogs' or online diaries published on the internet, with an additional 175,000 estimated to be created every day. For small businesses, these 'blogs' are a largely untapped resource that can provide your company with a competitive edge.

Marketing

Making a success of direct mail

The key to building a winning direct mail campaign is having a clear idea of your target market and selecting a list that matches this market.

Marketing

Marketing on a budget

What is the difference between the businesses that succeed and the ones that don't? Quite simply, customers.

Marketing

Benefit from podcasting

Even in the fad-friendly world of the internet, podcasting has become something of a phenomenon of late. But is podcasting simply the latest craze being toyed with by creative media types or is there more commercial substance behind it? Opinion is divided.

Marketing

A guide to pay-per-click advertising

Internet advertising has rapidly come of age and is a method by which small businesses trading online can drive large numbers of customers to their sites at relatively little cost. This guide should prove useful in getting started on the pay-per-click road.

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