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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

5 Ways to market your small business 

Developments in technology and the popularity of social media have bought many opportunities to small businesses, especially in terms of marketing.

Marketing

Marketing

Can a small business do its own PR?

PR can be a daunting prospect for small businesses, but it is possible to manage your own campaign. Kate Warwick, director at agency PR Savvy, explains how.

Marketing

Optimising Twitter for business

In this age of 24/7 communication, your consumers are not only people who buy your product or services, but are vital to your online presence and valued members of your marketing team.

Marketing

The benefits of direct marketing

Writer and marketer Jenni O’Connor of Kaiku Communications asks if, in today’s economic climate, direct marketing is best.

Marketing

The benefits of video marketing

SmallBusiness.co.uk looks at how creating videos can convey an impactful company message.

Marketing

Ethical SEO

Mark Blackhurst started SEO Next from a bedroom in 2009 and now turns over £1 million.

Marketing

How can I make my website easy to navigate?

I run a small business and am about to launch a new retail website. Can you give me some tips on making my website easy to navigate?

Marketing

Tips for Search Engine Optimisation

Faith Evans, Head of Website Production at BT Business, explains how search engine optimisation can get you to the top of Google.

Marketing

How can I make my website easy to navigate?

I run a small business and am about to launch a new retail website. Can you give me some tips on making my website easy to navigate?

Marketing

Tips for Search Engine Optimisation

Faith Evans, Head of Website Production at BT Business, explains how search engine optimisation can get you to the top of Google.

Marketing

Social media influentual in reputation management

Three quarters of consumers who heard about a bad customer experience via social media stopped doing business with the offending company, research finds.

Marketing

Tips for Search Engine Optimisation – Do Your Research

Faith Evans, Head of Website Production at BT Business, explains how search engine optimisation can get you to the top of Google.

Marketing

How can I choose the best value PR campaign for my startup?

Good public relations can help a small business get its message out to the right audience. A few simple tips may help to get the press writing about you and in a good way

Marketing

Pay per Click Advertising for Small Businesses

It's been quite awhile since we last looked at Pay per Click (commonly shortened to PPC) advertising on search engines, and while the basics remain the same, there have been some important changes since that last article and there is also a major market-changing event in the pipeline to which you should be alerted.

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