Category

Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Is radio advertising for you?

You can't close your ears. That's the principle behind claims that radio is one of the best mediums for advertisers. Growing businesses in a range of sectors find it significantly boosts brand awareness, especially in conjunction with other media.

Marketing

Marketing

The value of networking events

This is all about learning from other people who are experiencing, or have experienced, similar things to yourself. You get more from networking events if you're an active participant so get involved in debates, discussions, social events and exhibitions. Networking is valuable whether you're starting up or have been running a business for years.

Marketing

Create the perfect business card

Egotistical, gimmicky and grim. That is the description of millions of business cards creating a bad impression to prospective clients according to research from Lancaster University and print group The Entwistle Group. What does your card say about you and your business?

Marketing

Guide to organising a mail shot

Use this guide for ways of building and maintaining a mailing list and to find out how to encourage people to read what you send them rather than throwing it in the recycling.

Marketing

Internet marketing: Search engine optimisation

Online marketing is becoming increasingly important to UK business, as recent research from the World Advertising Research Center (WARC) suggests.

Management

Know your market

Researching your marketplace is key to helping you set up your business.

Marketing

Using radio as an advertising medium

Rick Hopkins of the Forum of Private Business has sounded a note of caution to small businesses on using radio as an advertising medium.

Marketing

Royal Mail provides insight into direct marketing

The Royal Mail has launched a new website service to assist businesses that use Direct Marketing (DM) as an integral part of the their overall marketing strategy.

Marketing

Spamming directive could harm SMEs

Internet marketing may have become an essential plank of many businesses' growth strategies, but it is an activity attracting increasing controversy.

Marketing

Calls go up for independent audit of website ‘hits’

Obtaining independent and accurate information on internet traffic at websites is now one of the biggest concerns for managers at advertising and media companies.

Partner content

Can businesses save money on CBILS repayment costs by refinancing for a RLS loan?

Your business could save money on CBILS repayments by refinancing for an RLS loan – Funding Options tells us how

Partner content

What is professional indemnity insurance?

Professional indemnity insurance provides cover if somebody sues your business and they allege that your advice caused financial loss or damaged their brand. It’s not just for accountants and lawyers but for anyone offering a personal service, even web designers

Partner content

What is public liability insurance, and does it cover Covid-19 claims?

Public liability insurance can cover your small business if a third party has an accident or injury. But does public liability insurance cover claims made against your business arising from Covid-19?

Partner content

Business insurance everything you need to know

Every small business may need to be insured at some level. But which policies are must-haves, and which are optional? Edward Murray guides you through the maze