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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Internet marketing: Search engine optimisation

Online marketing is becoming increasingly important to UK business, as recent research from the World Advertising Research Center (WARC) suggests.

Marketing

Marketing

Price hikes get the message across

If you are looking to announce a price increase, it’s important to test the market first with a few customers by telephone or face-to-face, to gauge reaction.

Management

Know your market

Researching your marketplace is key to helping you set up your business.

Marketing

Using radio as an advertising medium

Rick Hopkins of the Forum of Private Business has sounded a note of caution to small businesses on using radio as an advertising medium.

Marketing

Royal Mail provides insight into direct marketing

The Royal Mail has launched a new website service to assist businesses that use Direct Marketing (DM) as an integral part of the their overall marketing strategy.

Marketing

Spamming directive could harm SMEs

Internet marketing may have become an essential plank of many businesses' growth strategies, but it is an activity attracting increasing controversy.

Marketing

Calls go up for independent audit of website ‘hits’

Obtaining independent and accurate information on internet traffic at websites is now one of the biggest concerns for managers at advertising and media companies.

Marketing

Calls go up for independent audit of website ‘hits’

Obtaining independent and accurate information on internet traffic at websites is now one of the biggest concerns for managers at advertising and media companies.

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