Creating the perfect brand guide lines in three simple steps
Laura McLeod, senior digital marketing manager at 99designs, talks us through her 3 part guide to building the perfect brand.
Marketing
This section takes you through every important aspect of how to run a successful business. It offers expert guides and advice articles on the key elements of business management such as employing staff, finding customers, marketing and sales, pricing, people management, office and home working, business technology and everything else an entrepreneur must tackle in order to succeed.
Laura McLeod, senior digital marketing manager at 99designs, talks us through her 3 part guide to building the perfect brand.
Marketing
Export & Import
UK SME’s selling on Amazon are expected to grow their export sales by more than a quarter to over £1.8 billion.
Business Technology
How to make the assessment of Tier 1 personnel performance quick, easy, and transparent? Here, we look at the benefits of an ITSM system.
Employing & managing staff
Here, Daniel Callaghan discusses why the gig economy is a great fit for companies, affording small businesses flexibility in hiring.
Finding and selling to customers
More complex or short-term sales tactics have arisen from the competitiveness of the Software as a Service market. Adam Reynolds explores what this means for businesses and clients.
Employing & managing staff
In this piece, in association with the Federation of Small Businesses (FSB), we look at the case for taking on an apprentice as a small company.
Business Technology
While it's easy to get excited about the new gadgets that the era of the IoT has delivered, we must take a step back and talk about security, Monica Brink argues.
Employing & managing staff
Young finance professionals are motivated by career progression and job mobility when looking for work, a new study finds.
Business Technology
While it's easy to get excited about the new gadgets that the era of the IoT has delivered, we must take a step back and talk about security, Monica Brink argues.
Employing & managing staff
Young finance professionals are motivated by career progression and job mobility when looking for work, a new study finds.
Business Technology
Many UK organisations have been ignoring GDPR following Brexit, but Kroll Ontrack advises businesses to begin preparation before it is too late.
Finding and selling to customers
For B2B companies, predicting the wrong LTV may be loss making. Here's how to stay on a safer side of forecasting future value of a relationship.
Employing & managing staff
Candidates and recruiters are willing to make each other wait for weeks over their job decisions, a new study reveals.
Business Technology
Here, we look at seven emerging security threats for small business owners to watch out for next year.
Business Loans
Everything you need to know on what small business loans are and what types of loan are available for your business.
Partner content
Hospitality businesses have faced a number of challenges in the last couple of years. Find out what funding and support is available.
Employing & managing staff
In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?
Partner content
Business broadband offers a host of advantages over standard domestic connections, here’s why you should be considering an upgrade