Category

Running a Business

This section takes you through every important aspect of how to run a successful business. It offers expert guides and advice articles on the key elements of business management such as employing staff, finding customers, marketing and sales, pricing, people management, office and home working, business technology and everything else an entrepreneur must tackle in order to succeed.

Could it be too hot to work in your office?

With potential for more significant summer heatwaves, 'thermal comfort' in the work environment may become a big issue for many employers, says Stephen Thomas, safety technical consultant for Croner.

Office & home working

Marketing

Put your digital marketing strategy to the top of your list

Chris Rowson, managing director of e-card company eCO2 Greetings, saw his search ranking plummet after a Google algorithm update. Here, he reveals how he bounced back from the setback.

Employing & managing staff

Taking up references: Top tips to get real insight into potential employees

The practice of asking for a reference is dying out but, as Robert McHenry notes, there are methods of learning about the value of potential hires.

Employing & managing staff

Navigating the disciplinary process as a small business

A proper disciplinary hearing should be about improving employee performance, as Neil Atkinson discusses.

Marketing

Why brand advocates are great for social media marketing

Having people who can voluntarily endorse your company can work wonders for brand visibility, says Kath Dawson.

Employing & managing staff

Should I employ a friend in my business?

Toby Brand, founder of fashion outlet BR4ND, discusses why appointing a buddy worked for his business, and why it might for yours.

Business Technology

Pandas and penguins: An e-commerce entrepreneur’s lesson in SEO

In the wake of the latest Google update that could be potentially damaging to page rankings, Ben Wilson discusses the SEO tactics for small businesses to be mindful of.

Marketing

The number one branding mistake made by small businesses

Matt Sammon explains why it's crucial to make sure you are actually free to use your chosen brand.

Business Technology

Pandas and penguins: An e-commerce entrepreneur’s lesson in SEO

In the wake of the latest Google update that could be potentially damaging to page rankings, Ben Wilson discusses the SEO tactics for small businesses to be mindful of.

Marketing

The number one branding mistake made by small businesses

Matt Sammon explains why it's crucial to make sure you are actually free to use your chosen brand.

Business Technology

Improving the user experience of your website

James Cox gives a few tips on making your site as visitor-friendly as possible.

Employing & managing staff

Preventing illegal working: Changes to employer obligations

Peter Done discusses recent changes to the obligation for businesses to run checks to ensure employees are not illegal workers.

Finding and selling to customers

The pitching errors small agencies should take care to avoid

In this article, sales expert Andy Preston explains the real-life mistakes agencies make when pitching that often cost them valuable business.

Business Technology

Protecting your online business: Cybersecurity and beyond

In this piece, brought to you in association with .co.uk, the number one domain for British business, SmallBusiness.co.uk looks at the key things to consider in regards to online security and IT education.

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Partner content

What are the funding options for hospitality businesses?

Hospitality businesses have faced a number of challenges in the last couple of years. Find out what funding and support is available.

Employing & managing staff

The importance of vocational rehabilitation services for SMEs

In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?

Partner content

What are the benefits of business broadband?

Business broadband offers a host of advantages over standard domestic connections, here’s why you should be considering an upgrade