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Running a Business

This section takes you through every important aspect of how to run a successful business. It offers expert guides and advice articles on the key elements of business management such as employing staff, finding customers, marketing and sales, pricing, people management, office and home working, business technology and everything else an entrepreneur must tackle in order to succeed.

Do entrepreneurs need a university education?

Entrepreneur Tina Boden explains why university is not necessary for those with entrepreneurial ambition.

Business management

Business Technology

What does an IPVPN mean for your business?

Presenting the benefits of uniting geographically-diverse sites through a reliable private network.

Business management

A small business guide to reputation management

A company's online reputation can take a long time to build up, but can be destroyed more or less instantly. Jasper Martens discusses how a business can properly represent itself on the internet.

Legal advice

Why it’s crucial to make sure you own your own logo

You might think you own your logo – but it is quite possible you don't. Intellectual property expert Rob White reveals why it is essential for the copyright for your logo to be assigned to your business.

Employing & managing staff

How to source the best staff and then retain them

Ensuring you have the right team in place is of crucial importance when establishing and growing your business. HR guru Beatrice Bartlay gives tips on employing and retaining staff.

Finding and selling to customers

Seven ways business networking is like online dating

Networking guru Rob Brown discusses how the lead generation process when networking bears a close resemblance to that of online dating.

Business management

Customers over growth revealed to be top survival technique

Looking after existing customers has been cited as the most popular reason for surviving during the recession, the Bank of Cyprus UK says.

Marketing

Consumers go for products with social media buzz

Consumers and business buyers are willing to pay up to 10 per cent more for brands that offer interesting content and engaging social media experiences, research finds.

Business management

Customers over growth revealed to be top survival technique

Looking after existing customers has been cited as the most popular reason for surviving during the recession, the Bank of Cyprus UK says.

Marketing

Consumers go for products with social media buzz

Consumers and business buyers are willing to pay up to 10 per cent more for brands that offer interesting content and engaging social media experiences, research finds.

Marketing

Overcoming the marketing challenges in an early-stage business

Anil Stocker, founder of MarketInvoice, discusses how he was able to slowly build up a user base for his online finance platform.

Employing & managing staff

Reducing an employee’s hours from full time to part time

What is the process if I need to reduce the hours of someone from full time to part time? Do I issue them with a letter and how much notice do I need to provide?

Office & home working

The pros and cons of running a business from home

Geraint Evans discusses the ramifications of starting a company in a domestic setting and the options available for expanding.

Marketing

Living with Google: A new guide to SEO for a small business

Jasper Martens, head of marketing and communications at Simply Business, discusses how a small company should approach SEO with Google's algorithm changes in mind.

Recommended Content

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Partner content

What are the funding options for hospitality businesses?

Hospitality businesses have faced a number of challenges in the last couple of years. Find out what funding and support is available.

Employing & managing staff

The importance of vocational rehabilitation services for SMEs

In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?

Partner content

What are the benefits of business broadband?

Business broadband offers a host of advantages over standard domestic connections, here’s why you should be considering an upgrade