Home » Running a Business » Page 235

Category

Running a Business

This section takes you through every important aspect of how to run a successful business. It offers expert guides and advice articles on the key elements of business management such as employing staff, finding customers, marketing and sales, pricing, people management, office and home working, business technology and everything else an entrepreneur must tackle in order to succeed.

Customers over growth revealed to be top survival technique

Looking after existing customers has been cited as the most popular reason for surviving during the recession, the Bank of Cyprus UK says.

Business management

Marketing

Consumers go for products with social media buzz

Consumers and business buyers are willing to pay up to 10 per cent more for brands that offer interesting content and engaging social media experiences, research finds.

Marketing

Overcoming the marketing challenges in an early-stage business

Anil Stocker, founder of MarketInvoice, discusses how he was able to slowly build up a user base for his online finance platform.

Employing & managing staff

Reducing an employee’s hours from full time to part time

What is the process if I need to reduce the hours of someone from full time to part time? Do I issue them with a letter and how much notice do I need to provide?

Office & home working

The pros and cons of running a business from home

Geraint Evans discusses the ramifications of starting a company in a domestic setting and the options available for expanding.

Marketing

Living with Google: A new guide to SEO for a small business

Jasper Martens, head of marketing and communications at Simply Business, discusses how a small company should approach SEO with Google's algorithm changes in mind.

Finding and selling to customers

Selling to large enterprises: What to know as a small business

Bigger companies want to do things on their own terms and this can often mean taking advantage of their small suppliers. Phil Rothwell reveals how a small business can stand its ground in the face of corporate muscle.

Marketing

Why SMS is not just about selling for small businesses

Holly Barber of FireText Communications presents five reasons for texting customers and prospects.

Finding and selling to customers

Selling to large enterprises: What to know as a small business

Bigger companies want to do things on their own terms and this can often mean taking advantage of their small suppliers. Phil Rothwell reveals how a small business can stand its ground in the face of corporate muscle.

Marketing

Why SMS is not just about selling for small businesses

Holly Barber of FireText Communications presents five reasons for texting customers and prospects.

Employing & managing staff

How to get your business ready for auto-enrolment

Small companies are advised to spend up to a year preparing for pension changes, which come into effect in 2014. Jonathan Cowan of Sage discusses the measures small businesses should take.

Business management

Why now is the right time for small businesses to prepare for Christmas

Chloe Thomas reveals the measures small companies should take to make sure they maximise the most lucrative time of the year.

Employing & managing staff

What the introduction of tribunal fees means for small businesses

People wanting to bring employment tribunals must now pay a fee. Adrian Hoggarth discusses the ramifications for SMEs.

Office & home working

Five tips for conveying a professional image as a small business

Ed Reeves, co-founder of Penelope, outlines his top tools for micro-businesses that will help present a more professional and trusted image to prospective customers.

Recommended Content

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Partner content

What are the funding options for hospitality businesses?

Hospitality businesses have faced a number of challenges in the last couple of years. Find out what funding and support is available.

Employing & managing staff

The importance of vocational rehabilitation services for SMEs

In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?

Partner content

What are the benefits of business broadband?

Business broadband offers a host of advantages over standard domestic connections, here’s why you should be considering an upgrade