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Running a Business

This section takes you through every important aspect of how to run a successful business. It offers expert guides and advice articles on the key elements of business management such as employing staff, finding customers, marketing and sales, pricing, people management, office and home working, business technology and everything else an entrepreneur must tackle in order to succeed.

How to successfully pitch your business idea

Here, we provide some tips on how to build a punchy investor presentation – and how to condense it into a 30-second elevator pitch.

Marketing

Marketing

Top tips for advocate marketing

Is your business making the most of its employees and customers to spread brand awareness? We delve into the world of advocate marketing.

Employing & managing staff

How strategic workforce planning can help you hire better staff

Strategic workforce planning (SWP) can help SMEs hire staff more effectively. Kate Parker of Berwick Talent Solutions goes over the basics.

Legal advice

Providing transport for employees: should you organise their lift home?

Does an employer have to provide transport for employees from the workplace to home when such public transport is not available, late at night for instance?

Marketing

PPC for e-commerce: a guide for beginners

Thomas Coppen discusses the ins and outs of pay-per-click (PPC) advertising for new business owners. Here's what you need to know.

Office & home working

Social media problems: how to avoid these five issues in the workplace

Alan Price outlines five key social media problems in the workplace and how to avoid them.

Employing & managing staff

Why ignoring employee weaknesses is bad for your business

A new book argues that ignoring employee weaknesses and focusing on strengths will result in a happier, more productive workforce. Here's why I don't think that's the case.

Business management

Joint ventures: five things you need to consider before you begin

Joint ventures can be rewarding if your partner company's goals and values reflect your own. Follow these tips to get started.

Employing & managing staff

Why ignoring employee weaknesses is bad for your business

A new book argues that ignoring employee weaknesses and focusing on strengths will result in a happier, more productive workforce. Here's why I don't think that's the case.

Business management

Joint ventures: five things you need to consider before you begin

Joint ventures can be rewarding if your partner company's goals and values reflect your own. Follow these tips to get started.

Marketing

Why an industry event calendar is important for your PR strategy

Here, Simran Ghata-Aura at JournoLink outlines three key business benefits of having an industry event calendar.

Finding and selling to customers

How to get your pricing right as a modern small business

John Coulston discusses the challenges today's businesses face when setting prices and the factors to consider to get it right.

Business management

How business incubators help boost growth and innovation

Incubators can speed up the growth of start-ups and guide small companies to success. In this piece, we discuss their rise and the benefits they can bring to your business.

Finding and selling to customers

Six tactics to get more clients for your start-up social media agency

Gavin Hammar discusses the six most effective tactics he has adopted at his social media agency to gain clients early on.

Recommended Content

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Partner content

What are the funding options for hospitality businesses?

Hospitality businesses have faced a number of challenges in the last couple of years. Find out what funding and support is available.

Employing & managing staff

The importance of vocational rehabilitation services for SMEs

In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?

Partner content

What are the benefits of business broadband?

Business broadband offers a host of advantages over standard domestic connections, here’s why you should be considering an upgrade