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Three tips to establishing a robust digital identity for your business

Stefano Maruzzi shares his top three tips to building a trustworthy digital brand.

Business Technology

Marketing

DIY SEO: Over optimisation – debunking some top SEO myths

Here, Simon Schnieders, founder of Blue Array, tells us the dangers of over-optimisation and debunks some SEO myths.

Business Technology

Three tips to establishing a robust digital identity for your business

Stefano Maruzzi shares his top three tips to building a trustworthy digital brand.

Marketing

DIY SEO: Over optimisation – debunking some top SEO myths

Here, Simon Schnieders, founder of Blue Array, tells us the dangers of over-optimisation and debunks some SEO myths.

Getting Online

Having a website still elusive for nearly one third of small businesses

Small businesses are still not taking advantage of the internet and not connecting with customers on a website.

Marketing

Google Analytics: What you need to know about online measurement

Chris Norton assesses why Google Analytics is an essential tool for measuring brand awareness and online conversions.

Business management

Why responding to changes in the market is vital to the success of your business

Here, Albie Attias explains how circumstances dictated that he adapt his small business to the needs of a specific market.

Advice

Beating the early-stage business challenges as a young entrepreneur

In this piece, Samantha Whittingham discusses the challenges of being a young entrepreneur in an area often seen as being a hobby.

News

Media planners rely less on insights for advertising strategy

Media planners are favouring contextual data and insights when it comes to defining advertising strategies.

Business Technology

Why do so many SMEs not have an online presence?

More than one in five small businesses say that a website is not in the company’s short-term future. Why?

Employing & managing staff

Want to win? Forget your product and focus on your people!

Here, chief people officer, Liam Hayes, tells us why businesses need to invest in their employees knowledge of technology.

Finding and selling to customers

The six rules of corporate gifting

Clare Underwood reveals the six key rules she uses when assessing and implementing corporate gifting strategies.

Small Business Banking

The rise of the hand-me-down bank

More than half of consumers copy their family members when deciding where to bank, study finds.

News

Huge opportunity for women in business, says Santander

Data by Santander shows a third of all managerial roles in the UK were held by women in 2016 while there were just 32 female executive directors at FTSE 250 firms.

Recommended Content

Partner content

What are the benefits of business broadband?

Business broadband offers a host of advantages over standard domestic connections, here’s why you should be considering an upgrade

Partner content

How should I select my business broadband provider?

As with any supplier, it’s important to do your research and ask important questions before you select a broadband provider for your business. But what are the must-have things you should take into consideration?

Business Technology

Future-proof your business communications set-up

Landlines as we know them will be scrapped in 2027 – along with a raft of upcoming business changes. Here's how to ensure your communications set-up is fit for whatever the future brings

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.