Search results for: build a brand

The power of business design

A well-designed brand identity can boost sales, ensuring your customers remember your business in a favourable light and come back time and again.

Finding and selling to customers

Blog

Mike Southon author of The Beermat Entrepreneur

Mike Southon co-founded, built and sold his own company in the 80s, and worked on 17 start-ups in the 90s, specialising in sales and marketing.

Finding and selling to customers

The power of business design

A well-designed brand identity can boost sales, ensuring your customers remember your business in a favourable light and come back time and again.

Blog

Mike Southon author of The Beermat Entrepreneur

Mike Southon co-founded, built and sold his own company in the 80s, and worked on 17 start-ups in the 90s, specialising in sales and marketing.

News

SMEs benefit from internet explosion

Small firms are among the chief benefactors of the explosion of internet retail, a new study has claimed.

Business management

Lessons Learned: Ian Merricks, MD, Itchy Media

Ian Merricks began his career as a record promoter in 1996, specialising in youth media. In 2007, he raised private equity for the MBO of media and marketing company Itchy Group, for whom he has overseen five acquisitions and several million pounds of private investment. SmallBusiness.co.uk sat down for a cup of tea with him to find out the secret to his success.

Advice

A guide to leasehold premises

Many companies don't want to buy freehold premises, preferring to take a lease for a set number of years or 'term'. Nicola Heaney of Sherrards Solicitors explains what to look out for when taking a leasehold premises.

Legal advice

Intellectual property: is yours safe?

Entrepreneurial businesses can make their fortunes through intellectual property. If they can hang onto it long enough, that is. Robert Tyerman investigates the murky world of IP protection

News

Franchisee finalists announced

Ten franchisees have reached the National Finals of the 2006 bfa Franchisee of the Year Awards and will now battle it out for the top prize of £5,000 at the Awards Dinner before the National Franchise Exhibition in October.

Marketing

Benefit from podcasting

Even in the fad-friendly world of the internet, podcasting has become something of a phenomenon of late. But is podcasting simply the latest craze being toyed with by creative media types or is there more commercial substance behind it? Opinion is divided.

News

Name that start-up

The majority of small business owners are opting for snappy, memorable names for their start-up operations, rather than the traditional choice of family names in a bid to simultaneously reflect their product and appeal to customers.

Finding and selling to customers

Top tips on pricing your product

When consumers are considering which product or service to spend their money on, an obvious consideration is price. Christian Nellemann offers some advice to small businesses looking to compete on price.

Investing in a franchise

What is franchising?

Wouldn't it be great if there was a way you could start a business of your own with a much greater chance of survival than the average start-up? Well, there is and that method is called business format franchising and here's how it works...

Legal advice

Steps to protect your business ideas

If you have thought of an idea on which to base your business, then it is certainly worth trying to protect it with the law, in case someone tries to copy your idea.

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Partner content

What are the funding options for hospitality businesses?

Hospitality businesses have faced a number of challenges in the last couple of years. Find out what funding and support is available.

Employing & managing staff

The importance of vocational rehabilitation services for SMEs

In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?

Partner content

What are the benefits of business broadband?

Business broadband offers a host of advantages over standard domestic connections, here’s why you should be considering an upgrade