Marketing

It's official, radio advertising as a small business marketing strategy is dead. At least that's the opinion of SmallBusiness.co.uk readers in our recent poll.

Marketing

When you're first creating advertising for your small business, it's very tempting to try to go for the flashy, clever adverts. But adverts with impact are those that actually generate customers and, with a limited budget, you may end up biting off more than you can chew. Have a look at or top tips to help you along.

Marketing

You can't close your ears. That's the principle behind claims that radio is one of the best mediums for advertisers. Growing businesses in a range of sectors find it significantly boosts brand awareness, especially in conjunction with other media.

News

Advertisers hoping to exploit the internet more effectively should pay close attention to the Five Golden Rules for Internet Advertising, a guide recently produced by the Interactive Advertising Bureau (IAB).

Marketing

Rick Hopkins of the Forum of Private Business has sounded a note of caution to small businesses on using radio as an advertising medium.

News

Small businesses are not always able to compete with their larger competitors on price, but there are other ways to differentiate themselves and capture a potential consumer's eye.