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Advertising

Articles, news and expert advice on advertising strategies for small businesses.

Marketing

Why the best advertising for hospitality players is none at all

Here, Dax Dasilva, CEO of Lightspeed, explains how the hospitality industry can cut through the advertising noise.

Marketing

Save The Web; most of Brits now associate ads with fake news

New research finds that British consumers are far more likely to associate ads with fake news when compared to their European or American counterparts.

Business Technology

Ad-blockers vs mobile

Ad-blocking is an ever-growing feature across devices with only 50 per cent of internet device holders are aware of mobile ad-blocking.

Marketing

The benefits of utilising video advertisements for your small business

All business owners will need to go out there and conquer their respective markets. In order to achieve this goal, you’ll need to implement an effective advertising scheme.

Marketing

Is print advertisement for small businesses dead?

With the surge in consumer demand for communication and advertising online, does this spell the death of print advertising?

News

SMEs frustrated with high cost online advertising

Small businesses report frustration at comparing high costs of online advertising with direct sales and results to their company.

Marketing

Innovative advertising tips for small business owners

So, here are some creative ideas that you can try to advertise your small business in the UK.

News

Media planners rely less on insights for advertising strategy

Media planners are favouring contextual data and insights when it comes to defining advertising strategies.

News

Millennials’ spending habits influenced by video ads

A well produced video advert is more likely to sway the spending habits of the younger generation, a new study reveals.

Marketing

The future of TV advertising

Here, we look at the change in the way in which viewers access and digest content.

Marketing

The opportunities and risks of keyword advertising

Matt Sammon looks into the legality of acquiring competitors' brand names as AdWords and the impact of the practice on small businesses.

Business management

Interflora case study: how new keyword advertising legislation could harm businesses

Trade mark specialist Rob White discusses significant changes in the keyword field in 2013 that businesses should know about.

Business Technology

How to grow a global creative agency in record time

Find out how creative agency, Myth Studio, used technology to grow their business and quadruple their staff count in 18 months

Partner content

Attracting and keeping top talent through Total Reward

Employment benefits specialist, Drewberry, explain why you should base your benefits around a Total Reward Strategy

Partner content

5 things every small business owner needs to know before starting

HSBC - Advertising feature

Partner content

What is professional indemnity insurance?

Professional indemnity insurance provides cover if somebody sues your business and they allege that your advice caused financial loss or damaged their brand. It’s not just for accountants and lawyers but for anyone offering a personal service, even web designers