Customer Data

Articles and advice on how UK SMEs should manage and use customer data to improve their general business operations and marketing.

Legal advice

GDPR three years on: make sure your small business is compliant

Many small businesses think if they just ignore the EU’s GDPR regulations, they will just go away. Lawyer Chris Cook warns SMEs they face crippling fines if they do nothing

Business management

Customer databases: how to deal with the effects of GDPR

We take a look at how SME customer databases have been affected by GDPR and a few ways to help you adapt to the new rules.

Business Technology

Transparency key to making consumers happy with data sharing

In the run-up to GDPR, new research from the DMA and Acxiom shows that people are increasing happy about the data sharing, but transparency is the key to taking this to the next level.

Business Technology

Five tips to protect your business and customers’ data

Here's how you can go about building a secure reputation among your clients.


How you risk losing customers over data breaches

Consumers put responsibility for protection against data breaches firmly at the hands of the organisations holding their data – and not themselves.

Finding and selling to customers

Managing your customer data effectively is important for small businesses

Here, in association with Royal Mail AddressNow Capture, we look at how ensuring that you capture and update customer data effectively can bring a number of important benefits to your business.


Quality of data suffers as consumers are reluctant to disclose personal information 

Customers are deliberately providing the wrong information when asked for personal details, scuppering organisations' growth plans, research finds.


Small business owners follow their gut when it comes to making decisions

Leaders of the UK's small and medium-sized companies are relying on gut instinct over quantitative data to make crucial calls, research finds.

Business Technology

How to keep your small business safe online

Here's how Security Service Edge from Vodafone can help to protect your SME from ever-increasing cyber threats

Business Technology

How to grow a global creative agency in record time

Find out how creative agency, Myth Studio, used technology to grow their business and quadruple their staff count in 18 months

Partner content

Attracting and keeping top talent through Total Reward

Employment benefits specialist, Drewberry, explain why you should base your benefits around a Total Reward Strategy

Partner content

5 things every small business owner needs to know before starting

HSBC - Advertising feature