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Customer Retention

Articles and guides on how to ensure high customer retention metrics and keep clients coming back for more. Advice on how to keep your customers long-term and loyal.

Finding and selling to customers

Five ways to add value to retain your customers

96% of customers say they would avoid a business because of bad customer service. Retaining customers is just as important as finding new ones, says Aileen Allkins

Marketing

How to reach your target audience and boost lead conversion

Simon Joyce, director of Anchor Vans, explains ways to engage with your target audience and get the results you want.

Finding and selling to customers

Client retention: Top tips for keeping your customers

Client retention is key to your continued business growth and development, Natalie Lovett argues. Here are some top ways to ensure you keep your clients.

News

‘Hello?’ Research suggests telephone greeting could lose you customers

Research reveals that a business’s phone greeting can have an impact on whether the caller will want to work with them.

Finding and selling to customers

Looking at predictive Customer Lifetime Value in B2B

For B2B companies, predicting the wrong LTV may be loss making. Here's how to stay on a safer side of forecasting future value of a relationship.

News

Poor direct debit practice is leading to loss of customer trust

New research finds the trend towards companies putting customers on direct debits for regular payments is leading to a loss of consumer trust.

Marketing

Customer acquisition vs retention: Which side works best?

Jay Karsandas of Mobiles.co.uk discusses how three key aspects of digital marketing can help acquire and retain customers.

Business management

Customers over growth revealed to be top survival technique

Looking after existing customers has been cited as the most popular reason for surviving during the recession, the Bank of Cyprus UK says.

Finding and selling to customers

Ten tips on retaining customers and keep them coming back

Keeping customers coming back for more isn't always easy. Here are ten top tips on how to retain a loyal consumer base.

Finding and selling to customers

Retaining and developing existing customers

In the effort to win new business, it's often easy to forget what a significant revenue stream existing customers can be.

News

Current customers ‘most valuable assets’

In times of economic uncertainty, existing customers are a 'godsend' and need to be treated well in order to retain their business, according to a blog on online marketing e-consultancy.

Finding and selling to customers

Dealing with dissatisfied customers

Nobody likes disappointed customers, but if your business handles complaints well you could find an angry one becomes a loyal advocate of your business. Alex Tomlin explains how.

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How businesses can manage the rise in employers’ National Insurance

Philip Welsh, product marketing manager at Sage, explains why employers’ National Insurance contributions (NIC) are rising in April 2025 – impacting employee costs, cashflow and margins for firms

Business Technology

The connection between digital skills and fraud prevention in small businesses

With fraud posing a significant threat to small businesses, Rachael Tiffen from Cifas addresses the role of digital skills in fraud prevention

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

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