Tag

Customer Retention

Articles and guides on how to ensure high customer retention metrics and keep clients coming back for more. Advice on how to keep your customers long-term and loyal.

Finding and selling to customers

Five ways to add value to retain your customers

96% of customers say they would avoid a business because of bad customer service. Retaining customers is just as important as finding new ones, says Aileen Allkins

Marketing

How to reach your target audience and boost lead conversion

Simon Joyce, director of Anchor Vans, explains ways to engage with your target audience and get the results you want.

Finding and selling to customers

Client retention: Top tips for keeping your customers

Client retention is key to your continued business growth and development, Natalie Lovett argues. Here are some top ways to ensure you keep your clients.

News

‘Hello?’ Research suggests telephone greeting could lose you customers

Research reveals that a business’s phone greeting can have an impact on whether the caller will want to work with them.

Finding and selling to customers

Looking at predictive Customer Lifetime Value in B2B

For B2B companies, predicting the wrong LTV may be loss making. Here's how to stay on a safer side of forecasting future value of a relationship.

News

Poor direct debit practice is leading to loss of customer trust

New research finds the trend towards companies putting customers on direct debits for regular payments is leading to a loss of consumer trust.

Marketing

Customer acquisition vs retention: Which side works best?

Jay Karsandas of Mobiles.co.uk discusses how three key aspects of digital marketing can help acquire and retain customers.

News

Customers over growth revealed to be top survival technique

Looking after existing customers has been cited as the most popular reason for surviving during the recession, the Bank of Cyprus UK says.

Finding and selling to customers

Ten tips on retaining customers and keep them coming back

Keeping customers coming back for more isn't always easy. Here are ten top tips on how to retain a loyal consumer base.

Finding and selling to customers

Retaining and developing existing customers

In the effort to win new business, it's often easy to forget what a significant revenue stream existing customers can be.

News

Current customers ‘most valuable assets’

In times of economic uncertainty, existing customers are a 'godsend' and need to be treated well in order to retain their business, according to a blog on online marketing e-consultancy.

Finding and selling to customers

Dealing with dissatisfied customers

Nobody likes disappointed customers, but if your business handles complaints well you could find an angry one becomes a loyal advocate of your business. Alex Tomlin explains how.

Partner content

What is professional indemnity insurance?

Professional indemnity insurance provides cover if somebody sues your business and they allege that your advice caused financial loss or damaged their brand. It’s not just for accountants and lawyers but for anyone offering a personal service, even web designers

Partner content

Benefits of switching to the right business bank account

We've teamed up with the Current Account Switch Service to explain the benefits of switching your business bank account.

Partner content

Business Companion: a reliable voice in the misinformation age

Business Companion is a one-stop-shop for accurate and up-to-date legal guidance, whatever sector you’re in — and it’s all completely free

Finding and selling to customers

How Amazon Ads is supporting entrepreneurs

Digital ad campaigns aren't just for big businesses. Here's why you should be considering it...