Direct Marketing

Articles, news and advice on the different types of direct marketing for small businesses.

Marketing

Advantages and disadvantages of direct marketing for small businesses

In this guide, we explain what direct marketing is plus the advantages and disadvantages of direct marketing for your small business

Marketing

Effective marketing: the traditional alternatives that are still worth considering

Digital marketing dominates nowadays, but don't dismiss the traditional methods. Bryony Thomas of Watertight Marketing explains more.

Marketing

The benefits of direct marketing

Writer and marketer Jenni O’Connor of Kaiku Communications asks if, in today’s economic climate, direct marketing is best.

Marketing

Direct marketing ‘still the best way to reach customers’

Marketing experts still cite direct marketing as the most efficient way to reach both customers and other businesses, according to Precision Marketing.

Marketing

Direct marketing gives SMEs an ‘advantage’

SMEs can benefit from direct marketing more than larger companies through getting to know their customers individually, claim business experts.

News

Direct marketing moves towards “aspiring” audience

A shift is taking place in the direct marketing world that has direct implications for SMEs.

Marketing

Royal Mail provides insight into direct marketing

The Royal Mail has launched a new website service to assist businesses that use Direct Marketing (DM) as an integral part of the their overall marketing strategy.

Should I buy a franchise or go solo?

Starting a new business is an exciting venture. But – especially in well-established industry sectors – a key question is whether it would be better to buy a franchise or go solo.