Marketing

Advantages and disadvantages of direct marketing for small businesses

In this guide, we explain what direct marketing is plus the advantages and disadvantages of direct marketing for your small business

Marketing

Effective marketing: the traditional alternatives that are still worth considering

Digital marketing dominates nowadays, but don't dismiss the traditional methods. Bryony Thomas of Watertight Marketing explains more.

Marketing

The benefits of direct marketing

Writer and marketer Jenni O'Connor asks if, in today's economic climate, direct marketing is best.

Marketing

Direct marketing ‘still the best way to reach customers’

Marketing experts still cite direct marketing as the most efficient way to reach both customers and other businesses, according to Precision Marketing.

Marketing

Direct marketing gives SMEs an ‘advantage’

SMEs can benefit from direct marketing more than larger companies through getting to know their customers individually, claim business experts.

Management

Direct marketing moves towards “aspiring” audience

A shift is taking place in the direct marketing world that has direct implications for SMEs.