Email marketing


Reactivate your email list and re-engage subscribers

Inactive subscribers can be a drag on your email list. But a re-engagement campaign can get them involved and provide useful intel for your business


The art of creating a successful newsletter

Newsletters are a great way to keep in touch with your customers, share news and convert subscribers into customers, says Jay Ripton


Why email marketing is still crucial in 2021

Jay Ripton explains why, even though social media has exploded over the past decade, email marketing is still worth your time and money

Getting Online

How to establish an online presence for new businesses

Nearly two million UK small businesses don't have any online presence, costing them over £343bn a year. Here are 5 effective ways to establish your small business on the internet.


Seven ways to get email addresses of your potential customers

If you're like most small-business owners, you need a generous supply of potential customer names and email addresses to effectively market your offerings online.


A guide to successful email marketing

Email marketing can be immensely important for small businesses. Here Andrea Blair from Hallam Internet, takes you through an email marketing checklist.


Top ten tips to mastering an email marketing campaign

Here, Tom Gottlieb, email marketing team leader at Wix.com, advises us on his top tips for running an email marketing campaign.


Which political party has won the email marketing campaign?

Mailjet analysis of the direct email marketing efforts of political parties exposes how campaign teams are failing to engage voters.


What British businesses are doing right with email marketing

The top 100 retailers who are excelling with email marketing campaigns are identified by dotmailer’s new Hitting the Mark report.


Consumers predict short-term success for big brands LinkedIn and Snapchat

Research from Mailjet suggests brands must think twice before jumping on the latest tech innovations to enhance brand communication.


Five email marketing mistakes your start-up is making – and five ways to correct those mistakes

If your email marketing plan failed there could be a variety of reasons why. Here, we run over some common mistakes and how to correct them.


Building your customer base: Why email marketing is not dead

Stefano Maruzzi discusses why email marketing is still a huge opportunity for small businesses.

Partner content

16 ways to improve your business cash flow

Read here for 16 tried and tested tips and tricks to improve potential cash flow problems

Partner content

Agility – the new rocket fuel for today’s SMBs

How Microsoft Teams is helping small businesses stay nimble

Partner content

Six ways to boost your small company’s culture with technology

Getting the most from Microsoft Teams to help build a common purpose and connection within your business

Partner content

Five ways to boost SMB cyber defence so you can focus on growth

Want to boost your cybersecurity? Check out these five ways to strengthen your defences against attacks