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Email marketing

Articles and guides on effective email marketing for UK small businesses. Whether it is newsletters, promotional offers, transactional emails or personalised content, well-managed email marketing campaigns can allow businesses to better reach their audience directly, delivering tailored messages based on recipients’ preferences and behaviours.

Marketing

A guide to successful email marketing

Email marketing can be an immensely important driver of engagement and brand awareness for small businesses. Here Andrea Blair from Hallam Internet, takes you through a six-step email marketing checklist.

Marketing

7 best email marketing software for UK businesses

Factors to consider include the number of recipients you need to mail out to, design customisation to match the brand, integrations, data migration and ease of use

Marketing

Engage and sell – the ultimate guide to designing impactful marketing emails

If you're thinking of abandoning your marketing emails, simply changing tactics could be worthwhile. Jay Ripton explains more

Marketing

Digital marketing trends for small business in 2023

Jay Ripton shares the digital marketing trends for small businesses which will continue to thrive into 2023 – which ones will you adopt?

Marketing

Reactivate your email list and re-engage subscribers

Inactive subscribers can be a drag on your email list. But a re-engagement campaign can get them involved and provide useful intel for your business

Marketing

The art of creating a successful newsletter

Newsletters are a great way to keep in touch with your customers, share news and convert subscribers into customers, says Jay Ripton

Marketing

Why email marketing is still crucial in the 2020s

Jay Ripton explains why, even though social media has exploded over the past decade, email marketing is still worth your time and money

Getting Online

How to establish an online presence for new businesses

Nearly two million UK small businesses don't have any online presence, costing them over £343bn a year. Here are 5 effective ways to establish your small business on the internet.

Marketing

Seven ways to get email addresses of your potential customers

If you're like most small-business owners, you need a generous supply of potential customer names and email addresses to effectively market your offerings online.

Marketing

Five email marketing mistakes your start-up is making

Here, we look at what small businesses are doing wrong with their email marketing endeavours.

Marketing

Top ten tips to mastering an email marketing campaign

Here, Tom Gottlieb, email marketing team leader at Wix.com, advises us on his top tips for running an email marketing campaign.

Marketing

Which political party has won the email marketing campaign?

Mailjet analysis of the direct email marketing efforts of political parties exposes how campaign teams are failing to engage voters.

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