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Articles and guides on effective email marketing for UK small businesses. Whether it is newsletters, promotional offers, transactional emails or personalised content, well-managed email marketing campaigns can allow businesses to better reach their audience directly, delivering tailored messages based on recipients’ preferences and behaviours.

News

Consumers predict short-term success for big brands LinkedIn and Snapchat

Research from Mailjet suggests brands must think twice before jumping on the latest tech innovations to enhance brand communication.

News

Emails marked as confidential are more likely to boost clickthrough

Just one in five Brits will open a confidential message not intended for them, suggesting we’ve become far warier of phishing emails than our European counterparts.

News

Email marketing reaching record highs in click-through rates

Latest research on the performance of email marketing shows continuing levels of audience engagement going into 2017.

Finding and selling to customers

The three most efficient ways to reach out to your customers

These days, social media is king and engaging with your customers online is essential. But what is the best way to engage with your audience, and how should you adapt your outreach programme to target different groups?

Marketing

Five email marketing mistakes your start-up is making – and five ways to correct those mistakes

If your email marketing plan failed there could be a variety of reasons why. Here, we run over some common mistakes and how to correct them.

Marketing

Building your customer base: Why email marketing is not dead

Stefano Maruzzi discusses why email marketing is still a huge opportunity for small businesses.

Marketing

Four tips for improving your email marketing performance

Chloe Thomas gives advice to e-commerce companies on getting people onto your website through email marketing.

News

Email ‘to be replaced’ as a marketing tool

Marketing through email will be replaced by other ways of promoting firms online, it is claimed.

Marketing

How to avoid spam filters

Studies have shown that around 65 per cent of all emails sent are spam emails. Avoid your marketing emails being sent to the junk folder.

Marketing

Getting started with permission marketing

Permission marketing allows you to develop lasting, profitable relationships with your customers and prospects, at a fraction of the cost of mass marketing techniques.

News

Euro boost for SME spam senders

British smaller companies who send unsolicited marketing e-mails, popularly known as 'spam', look to have escaped a blanket Euro judgement that could have restricted their practices.

News

E-mail can’t beat the ‘human touch’

E-mail may be the most cost-effective form of direct marketing for small businesses on a tight budget, but it's no substitute for the personal approach.

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