Email marketing

Articles and guides on effective email marketing for UK small businesses. Whether it is newsletters, promotional offers, transactional emails or personalised content, well-managed email marketing campaigns can allow businesses to better reach their audience directly, delivering tailored messages based on recipients’ preferences and behaviours.

News

E-mail can’t beat the ‘human touch’

E-mail may be the most cost-effective form of direct marketing for small businesses on a tight budget, but it's no substitute for the personal approach.

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Partner content

What are the funding options for hospitality businesses?

Hospitality businesses have faced a number of challenges in the last couple of years. Find out what funding and support is available.

Employing & managing staff

The importance of vocational rehabilitation services for SMEs

In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?