Tag

Guerrilla Marketing

Articles on the rise of guerrilla marketing, the creative and unconventional marketing strategy that uses low-cost, high-impact tactics to promote a product, service, or brand, capture the attention of a target audience, and generate buzz.

Marketing

How to market your book

Writing a book can be one of the best things you can do to promote your business or sell yourself as a business coach or consultant. But how do you go about actually getting people to read it?

Marketing

The essential guide to small business marketing

In this guide, we look at how small business marketing can be made easy for new company owners.

Marketing

The effectiveness of guerrilla marketing for small businesses

Guerrilla marketing can be a cost-efficient way of getting exposure for your company. Here, we look at three companies that employed it successfully.

Partner content

What is professional indemnity insurance?

Professional indemnity insurance provides cover if somebody sues your business and they allege that your advice caused financial loss or damaged their brand. It’s not just for accountants and lawyers but for anyone offering a personal service, even web designers

Partner content

Benefits of switching to the right business bank account

We've teamed up with the Current Account Switch Service to explain the benefits of switching your business bank account.

Partner content

Business Companion: a reliable voice in the misinformation age

Business Companion is a one-stop-shop for accurate and up-to-date legal guidance, whatever sector you’re in — and it’s all completely free

Finding and selling to customers

How Amazon Ads is supporting entrepreneurs

Digital ad campaigns aren't just for big businesses. Here's why you should be considering it...