Influencer marketing

Articles on using influencer marketing strategies for UK SMEs, leveraging the popularity and credibility of individuals or content creators, known as influencers, to promote products, services, or brands.

Top 10 businesses founded by Love Island contestants

Molly-Mae Hague


Influencer marketing for small business

Influencers enthusing about your brand can be a great way for SMEs to tap into the power of social media. We explain what influencer marketing is and how you can harness it


Digital marketing trends for small business in 2023

Jay Ripton shares the digital marketing trends for small businesses which will continue to thrive into 2023 – which ones will you adopt?


The Key Elements of an Influencer Marketing Strategy

You may not have noticed, but we’re actually seeing fewer ads than we used to. That’s thanks to a combination of ad blockers, DVRs, and paid streaming. For consumers, the loss of ads often feels like a win. For marketers, though, it limits opportunities to expose the public to new messaging. Companies are having to search for different strategies, and many are finding success with influencer marketing.


How influencer marketing is following in the footsteps of digital music

Here, Adam ‘Sven’ Williams, chief revenue officer of Takumi, explores the similarities that influencer marketing has with the digital music industry.

Finding and selling to customers

The three most efficient ways to reach out to your customers

These days, social media is king and engaging with your customers online is essential. But what is the best way to engage with your audience, and how should you adapt your outreach programme to target different groups?

Partner content

Streamlining document management for your small business

David Malan, sales director of DocuWare for the UK and Ireland, explains how the platform can streamline your document management

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Partner content

Why you need a business bank account

HSBC - Advertising feature

Partner content

5 things every small business owner needs to know before starting

HSBC - Advertising feature