Launching a new product


Top tips for entrepreneurs looking to launch a new product

Phil Simmonds, group managing director at EC Electronics, gives his top tips for launching a new product.


What running through four miles of porridge teaches you about launch marketing

Too many businesses and start-ups approach launch marketing in the same manner they view regular marketing. This is a mistake, argues Martin Flavin.

Finding and selling to customers

New product development: Organising to identify customer needs

In this article, we offer some guidance to help companies organise their customer needs intelligence teams.


Marketers prioritise online social media when launching new products

Social media is king when marketers are choosing which platforms to launch new products, according to new research.

Business management

Launching a male grooming brand 

Hair and makeup artist Lisa Hilton started men's grooming brand Rehab London in 2009 and now turns over £200,000.

Business management

Mune – The health shot solution

Derek and Lucy Sanders came up with the idea for health shot company Mune in January 2010 and launched it in August that year.

Business Ideas & Planning

Getting your product design brief right

Ask a successful designer what the most important part of developing a product is and they’re most likely to say the briefing phase, notes Tim Gluyas, director of inventors’ resource IdeasintoProfit. Without a clear brief, it can prove almost impossible to design and develop a commercially successful product.

Business Technology

How to keep your small business safe online

Here's how Security Service Edge from Vodafone can help to protect your SME from ever-increasing cyber threats

Business Technology

How to grow a global creative agency in record time

Find out how creative agency, Myth Studio, used technology to grow their business and quadruple their staff count in 18 months

Partner content

Attracting and keeping top talent through Total Reward

Employment benefits specialist, Drewberry, explain why you should base your benefits around a Total Reward Strategy

Partner content

5 things every small business owner needs to know before starting

HSBC - Advertising feature