Advice

Top tips for entrepreneurs looking to launch a new product

Phil Simmonds, group managing director at EC Electronics, gives his top tips for launching a new product.

Marketing

What running through four miles of porridge teaches you about launch marketing

Too many businesses and start-ups approach launch marketing in the same manner they view regular marketing. This is a mistake, argues Martin Flavin.

Business management

Launching a male grooming brand 

Hair and makeup artist Lisa Hilton started men's grooming brand Rehab London in 2009 and now turns over £200,000.

Business Ideas & Planning

Getting your product design brief right

Ask a successful designer what the most important part of developing a product is and they're most likely to say the briefing phase. Without a clear brief, it can prove almost impossible to design and develop a commercially successful product. SmallBusiness.co.uk teamed up with Ideas into Profit to offer you this guide to writing an effective design brief.