Launching a new product


Top tips for entrepreneurs looking to launch a new product

Phil Simmonds, group managing director at EC Electronics, gives his top tips for launching a new product.


What running through four miles of porridge teaches you about launch marketing

Too many businesses and start-ups approach launch marketing in the same manner they view regular marketing. This is a mistake, argues Martin Flavin.

Business management

Launching a male grooming brand 

Hair and makeup artist Lisa Hilton started men's grooming brand Rehab London in 2009 and now turns over £200,000.

Business Ideas & Planning

Getting your product design brief right

Ask a successful designer what the most important part of developing a product is and they're most likely to say the briefing phase. Without a clear brief, it can prove almost impossible to design and develop a commercially successful product. SmallBusiness.co.uk teamed up with Ideas into Profit to offer you this guide to writing an effective design brief.

Masterclass Series

Open Banking

Simon Cureton, CEO of Funding Options, explores the benefits of Open Banking for small and medium-sized businesses

Partner content

PayFit raises €254M to continue transforming in-house payroll for SMEs

Now valued at €1.82B, PayFit aims to strengthen its position in its current markets

Masterclass Series

Green finance

Simon Cureton, CEO of Funding Options, walks us through the 'green boom' in eco-friendly businesses along the growth of green finance

Masterclass Series

The funding landscape

This article from Tracc looks at the changing funding landscape and how business owners can improve their chance to secure funding themselves