Home » Marketing strategy

Tag

Marketing strategy

Articles, news and analysis on marketing strategies for UK SMEs.

Marketing

Lead generation vs brand awareness: where should leaders focus their marketing strategy?

Chasing leads or building a brand? The most effective strategies do both

Marketing

Marketing planning: Getting your business the exposure it needs

SmallBusiness.co.uk speaks to company owners that focused on a strong marketing push and reveal essential insight into the paths they took to get the message out.

Business Ideas & Planning

How to write a marketing plan

This guide offers practical advice on developing and writing a marketing plan using simple English

Marketing

How market research can boost your marketing strategy

How to use market research to make smart marketing decisions for your business

Marketing

Marketing a new business

Half of UK businesses don’t have a marketing plan. Here’s how to ensure you get ahead of the pack

Marketing

Marketing trends for small businesses in 2023

Automating social media, working harder to obtain customer data and working what data you do have harder are just some of the marketing trends affecting small businesses in 2023

Marketing

How to market your gaming app

Here's how small gaming development companies can best go about marketing their new or existing game app

Marketing

How to market your book

Writing a book can be one of the best things you can do to promote your business or sell yourself as a business coach or consultant. But how do you go about actually getting people to read it?

Marketing

The marketing mix: What entrepreneurs should know

The marketing mix concept was developed by a Harvard professor after the Second World War. What is it and how can it help your business?

Marketing

Making the most of your small business marketing budget

Big companies spend 20% of their turnover on marketing. How much should your SME be spending? Small business expert Nigel Temple explains how to make the most of your marketing budget

Marketing

3 marketing strategies for your small business compared

3 marketing strategies most small businesses use compared – digital advertising, internet search and branded content. Which one is right for you?

Marketing

5 ways to market your small business during COVID-19

The coronavirus pandemic could be the window of opportunity for you to reinvent how you market your small business

Recommended Content

Partner content

What are the funding options for hospitality businesses?

Hospitality businesses have faced a number of challenges in the last couple of years. Find out what funding and support is available.

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Employing & managing staff

The importance of vocational rehabilitation services for SMEs

In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?

Partner content

What are the benefits of business broadband?

Business broadband offers a host of advantages over standard domestic connections, here’s why you should be considering an upgrade