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Guides and advice on effective small business marketing for UK SMEs, covering a range of activities including market research, branding, advertising, and customer engagement.

Marketing

What makes an effective business flyer? – a Small Business guide

Nine out of 10 of us remember a business flyer through our letterbox. But designing an effective business flyer needs careful thought, says Simon Cooper

Marketing

Top tips for advocate marketing

Is your business making the most of its employees and customers to spread brand awareness? We delve into the world of advocate marketing.

Marketing

Financial service industries: make sure you get your marketing right

Marketing can be tricky in the financial service industries. Nandik Barbhaiya of FXTM shares five tips to help you succeed.

Success stories

How this entrepreneur created the ASOS of women’s sportswear

Starting a business is often challenging, especially if you're younger. Kamil Bajolek talks more about how his online women's sportswear business, Flybery, came to be.

Marketing

GDPR: company campaigns that are ‘on brand’

Everybody's email inboxes are stuffed with all manner of messages about privacy policies and GDPR changes. Mark Overton of Softcat takes a look at some of the best examples of companies who have contacted their customers while staying 'on brand.'

Success stories

Entrepreneur Q&A: Jason Goldberg, director of SpaSeekers.com

SpaSeekers.com director Jason Goldberg tells SmallBusiness.co.uk about his mother's struggle to find a health farm, working out of his garage for 10 years and setting the bar for employees.

Marketing

Marketing and creative agencies: How to find the right fit

What are the signs that an agency may or may not be a good fit for your small business? In this piece, David Morgan, chairman of The Mission, finds out.

Marketing

Account-based marketing and why your business needs to know about it

Here, we look at how a specific marketing technique can help you achieve a high ROI.

Marketing

Two thirds of businesses confess to copycat marketing

More than two thirds of businesses confess to 'copycat' marketing, pinching marketing techniques of competitors in the hopes of achieving similar results.

Marketing

Lessons for small business marketers from epic campaign fails

Here, Claire Wilson, content strategy director at Stratton Craig, teaches us the lessons we can learn from bad marketers.

Marketing

Why your marketing needs an Avatar

Here, Shweta Jhajharia of The London Coaching Group, discusses why small businesses need to create an avatar for their marketing.

Marketing

Defining the SME – why one size doesn’t fit all when it comes to marketing

Here, Laura Tallett, director, business and corporate at Speed Communications, breaks down the best marketing approach for SMEs.

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Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Partner content

What are the funding options for hospitality businesses?

Hospitality businesses have faced a number of challenges in the last couple of years. Find out what funding and support is available.

Employing & managing staff

The importance of vocational rehabilitation services for SMEs

In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?

Partner content

What are the benefits of business broadband?

Business broadband offers a host of advantages over standard domestic connections, here’s why you should be considering an upgrade