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Guides and advice on effective small business marketing for UK SMEs, covering a range of activities including market research, branding, advertising, and customer engagement.

Marketing

Marketing with credibility

Jonathan Cowan, commercial product manager for Sage UK's small business division, talks about how businesses can effectively communicate a credible message.

Finding and selling to customers

Beyond the freemium model

SmallBusiness.co.uk looks at the basics of moving from a freemium to pay model.

Business management

Father and son

Maurice and Tim Drake started a business back in the 1990s. The company evolved into Flipside Group, a digital advertising and marketing agency.

Blog

The forgotten Christmas bonus

As staff wind down for Christmas, owners worry about lost productivity caused by the month's distractions. However, Christmas can be a great time to get ahead with word of mouth referrals, writes Charlie Lawson, national director of Business Networking International.

News

Now is the ‘ideal time’ for marketing

Consumers will be more open to direct marketing in the current economic climate as they are looking for more information before making a purchase, an expert states.

Finding and selling to customers

How to find your clients

Reader's question: I am very new at this and have just started my own bookkeeping business working from home. I am finding it very hard to find clients. Do you have any advice?

Marketing

Marketing on a budget

What is the difference between the businesses that succeed and the ones that don't? Quite simply, customers.

Finding and selling to customers

Top Ten Sales & Marketing Tips

Building a reputation and customer base for your business can be difficult and time consuming.

Finding and selling to customers

Guide to raising your profile

Your new business is up and running, it has a great product that people will love, but nobody has heard of it. Now is the time to shout your message from the rooftops.

News

Guide to the telephone preference service

From 25 June this year businesses have, for the first time, been able to prevent unwanted marketing calls by registering with the corporate Telephone Preference Service (TPS).

News

Increase your customer base with successful marketing

Successful marketing is the key to growing your customer base and it need not be as expensive as you might imagine.

Marketing

Free SME guide to the power of effective design

Big business knows that there are many commercial advantages to be gained by deploying the right kind of design.

Recommended Content

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Partner content

What are the funding options for hospitality businesses?

Hospitality businesses have faced a number of challenges in the last couple of years. Find out what funding and support is available.

Employing & managing staff

The importance of vocational rehabilitation services for SMEs

In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?

Partner content

What are the benefits of business broadband?

Business broadband offers a host of advantages over standard domestic connections, here’s why you should be considering an upgrade