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Millennials

Millennials, also known as Generation Y, are individuals born between the early 1980s and the mid-1990s. As a demographic cohort they are known for their reliance on technology and social media for communication, information, and entertainment. SMEs and organisations must understand and adapt to the preferences and expectations of millennials to attract and retain talent, engage customers, and remain competitive in today’s rapidly changing landscape.

Finding and selling to customers

Male, married and millennial: research profiles a loyal customer

The most loyal customer in the UK is likely be the three Ms: male, married and millennial, according to new research.

News

Millennials’ spending habits influenced by video ads

A well produced video advert is more likely to sway the spending habits of the younger generation, a new study reveals.

News

More than a third of millennials aspire to work for themselves

Millennials are more likely to want to start their own business in search of making more money, a new study finds.

News

Millennial mums eager to start their own business

In search of the elusive ‘work-life’ balance, 17 per cent of millennial mums expect to set up their own business within the next 12 months.

Employing & managing staff

Intergenerational conflict marring workplace relations

Younger and older employees are clashing at work, according to research.

News

UK businesses adapting workplace pension schemes for millennials

Nine in ten businesses are considering their younger workforce when it comes to pension provision, research finds.

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