Finding and selling to customers
Tag
Millennials
Millennials, also known as Generation Y, are individuals born between the early 1980s and the mid-1990s. As a demographic cohort they are known for their reliance on technology and social media for communication, information, and entertainment. SMEs and organisations must understand and adapt to the preferences and expectations of millennials to attract and retain talent, engage customers, and remain competitive in today’s rapidly changing landscape.
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