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Mobile marketing

Guides and advice on mobile marketing strategies such as mobile advertising, in-app advertising, push notifications, mobile-friendly websites, and mobile-optimised email campaigns.

News

UK leading a mobile shopping charge this Christmas

CJ Affiliate report shows UK leading a mobile shopping charge, as mobile devices account for a third of online Christmas orders.

News

Getting third-party verified is high on mobile media buyers’ agenda

New research reveals getting ‘third-party verified’ is high on mobile media buyers’ agenda, however there’s “much to be done” to meet the industry demand for higher standards.

News

Entrepreneurs and SMEs to mobilise their marketing

A new white paper has suggested SMEs and start-ups need to mobilise their marketing if they are to compete with more established brands.

Marketing

Engaging on mobile just got more personal

Here, Matthew Winters, CEO of Veoo, discusses the importance of personalised mobile marketing and how messaging platforms can aid the success of such campaigns.

Marketing

What living in an on-demand society means for small business tech

Dean Withey discusses best practice tips for mobile messaging campaigns that small businesses need to follow.

Marketing

Six tips to small business success in SMS marketing

Matthew Winters explores how your small business can use SMS marketing to its advantage.

Marketing

Five ways every business can get started with text marketing

One way to grab the attention of potential customers early is to create a mobile programme before your even start up, says Holly Barber.

Marketing

Eleven steps to SMS marketing success for small business

Here, we explore how SMS marketing and mobile audience targeting can benefit small businesses.

Marketing

Eight effective tools to amplify your mobile marketing

Here are eight modern tools that will kickstart your mobile marketing and make your brand stand out in a sea of advertising saturation.

Marketing

Make the most of mobile marketing

Is your business making the most of the marketing potential of mobile phones? Smallbusiness.co.uk reports on ways it can work for you – just be careful not to get on customers’ nerves.

Business Technology

Using the growth of mobile to capture a changing audience

Jay Karsandas discusses the consumer shift to shopping on the move and how small companies can take advantage.

Marketing

Why SMS is not just about selling for small businesses

Holly Barber of FireText Communications presents five reasons for texting customers and prospects.

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