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PR and Communications

Advice and guides about Public Relations (PR) and Media Communications campaigns for UK small business owners.

Marketing

Four reasons why networking is important for your PR

Here, Journolink's Simran Ghata-Aura outlines why networking is good for your PR.

Marketing

Why an industry event calendar is important for your PR strategy

Here, Simran Ghata-Aura at JournoLink outlines three key business benefits of having an industry event calendar.

Marketing

How to get press coverage for your business

Small and start-up businesses often feel that getting press coverage is out of their reach - but this is not the case. Here are some tips from SmallBusiness.co.uk and Debbie Leven, director at PR training company Profile Matters, for getting press coverage.

Finding and selling to customers

Building a good rapport with your customers to gain long-term business relationships

According to the Market Research Society, building rapport is essential for effective customer communication – here’s how do it.

Marketing

How to successfully launch a PR campaign

In order to thrive as a business, you must have a positive reputation in the media industry. Simran Ghata-Aura explains how to successfully launch a PR campaign.

Marketing

Digital PR and the marketing mix: How to use PR for SEO success

In this piece, Jess Hawkes of Impression looks at how small businesses can make the most out of the digital marketing channels available.

Marketing

Five small business tools for online PR on a budget

Here's a guide suggesting five tools that every small business should consider using to boost their PR opportunities.

Marketing

Five reasons why PR is an essential growth tool for a small business

PR can be the most effective and cheapest method in improving your brand’s exposure. Here, we look into this marketing approach.

Finding and selling to customers

Five reasons start-ups should plan a business launch event

Here, Sam Wright, a content writer for Cottages in Northumberland, gives five reasons why businesses should plan their launch event.

Marketing

Lessons learned from Card Factory’s reputational crisis

Card Factory came under fire last month for perceived insensitivity towards diversity of sexuality. Here, Jennifer Janson, chairman of Six Degrees, discusses what businesses can learn from the episode.

Advice

Learn from the greats’ mistakes – PR crisis management for small businesses

SMEs need to consider crisis management and the importance of reputation just as much as larger companies.

Business management

Lessons learned from…PwC’s Oscars debacle

Jennifer Janson explores the crisis endured by PwC at the Oscars and how the accountancy firm minimised reputational damage.

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Why you should upgrade your tech now rather than later

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