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PR and Communications

Advice and guides about Public Relations (PR) and Media Communications campaigns for UK small business owners.

Marketing

Lessons learned from… Uber’s #deleteuber crisis

In the latest in our monthly series ‘Lessons Learned’, Jennifer Janson looks at what businesses can learn from when Uber got political.

Marketing

Smart marketers will forget traditional PR and think BOSE

Here, Gary Jenkins, owner and director of No Brainer, tells us to forget traditional PR and marketing…instead think bought, owned, shared and earned marketing strategies.

Business management

The dangers of ‘shy reporting’

Brett Simnett explains why reporting your challenges as much as your successes can lead to long-term business growth.

Marketing

Why sports sponsorship can be rewarding for small businesses

Here, Kelly Williams look at why sports sponsorship needn't be the preserve of huge companies.

Marketing

Ambush marketing, professional sports and small businesses

Ben Stevens discusses how ambush marketing affects professional sports and how small companies can more subtly associate themselves with major events.

Marketing

Protecting your company during a PR crisis

Tom Chapman looks at how to prepare for the moment when your business comes under negative scrutiny.

Marketing

What PR can do for a small business

PR is an often-misunderstood beast among small business owners. Here, communications expert Carolyn Hughes demystifies the industry.

Marketing

Five steps towards formulating a PR plan for small businesses

Carolyn Hughes discusses how a small company owner can take on their own PR and media communications regime.

Marketing

Can a small business do its own PR?

PR can be a daunting prospect for small businesses, but it is possible to manage your own campaign. Kate Warwick, director at agency PR Savvy, explains how.

Marketing

How can I choose the best value PR campaign for my startup?

Good public relations can help a small business get its message out to the right audience. A few simple tips may help to get the press writing about you and in a good way

Finding and selling to customers

Top PR tips

PR is often considered untouchable by small businesses and best left to the experts and bigger players. But getting good media coverage needn’t be scary or complex.

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