Pricing

Articles and expert guides on the all-important role of pricing your products and services. Features on price strategy, how to value what you sell, and understanding the complex interactions of segmentation, market conditions, trade margins, costs and competition.

Accounting

SMEs hit by new UK transfer pricing rules

SMEs are generally exempt from UK transfer pricing but new rules will in effect extend the UK transfer pricing rules to SMEs. Batanayi Katongera at MHA MacIntyre Hudson explains.

Finding and selling to customers

How to get your pricing right as a modern small business

John Coulston discusses the challenges today's businesses face when setting prices and the factors to consider to get it right.

Finding and selling to customers

How to price your services

Pricing your services can be the most complex part of the marketing process. What are you worth? How do you justify your rates or prices? There is a lot to think about. Read this guide from marketing specialist and Q&A panel expert Jackie Jarvis.

Marketing

Rules for product pricing you should know about

A new small business, excited to sell its products, may not consider pricing very carefully – it’s just a matter of calculating the costs, placing a profit margin on top of that, and then hoping for the best, isn’t it? No, not at all; pricing your product gets a lot more complicated than that as there are many other factors to consider.

Finding and selling to customers

Luxury quality and accessible pricing: Mutually exclusive?

Mike France on the art of pricing. He explains how quality and affordability can go hand in hand for small businesses.

Finding and selling to customers

Why SMEs should consider spend control

Daniel Ball at Wax Digital asks why businesses aren’t considering controlling their spending and managing supplier contracts in order to reduce costs.

Finding and selling to customers

How no-obligation tactics and transparent pricing can improve your sales

In this piece, Julian Betts shares his thoughts on how dropping the hard sell can improve your sales figures in the digital age.

Finding and selling to customers

Five ways retailers can beat the Black Friday price war

Severe discounting can crush profit margins, so here's how to approach the upcoming price war at Black Friday and Christmas.

Finding and selling to customers

Why businesses should stop cutting their prices

Price cuts are not the only way to get ahead, and, as leading sales expert Andy Preston explains, if you win a customer on price, you are likely to lose a customer on price.

Finding and selling to customers

Getting your prices right in five steps

It can be hard to assign the correct value to your product or service in the early stages of business. Here, Phil Rothwell gives guidance on how to manage the process.

Finding and selling to customers