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Reputation management

Articles and guides on reputation management strategies for small businesses to help safeguard and strengthen the perception and image of organisations and their brands in the eyes of the public, customers, stakeholders, and the online community.

Business management

Small business lessons learnt from the Oxfam scandal

Here, Jennifer Janson looks at what small businesses can learn from Oxfam's perceived cover-up of allegations surrounding the improper conduct of its employees in Haiti in 2011.

Business management

Lessons learnt from the Ryanair flights crisis

Here, Jennifer Janson looks at the recent Ryanair flight cancellation episode, and discusses what small businesses can learn from the crisis.

Marketing

Business lessons learned from the Nestlé Poland Spring crisis

Jennifer Janson, author of The Reputation Playbook and chairman of Six Degrees, explores what we can learn in the aftermath of Nestlé's bottled water crisis.

News

Reputation tops list of business priorities

Global survey finds that respondents rate supply chain as their least resilient element and reputation management the top priority.

Business management

Small Business Reputation Management: the dos and don’ts

Managing the reputation of your business can be a tricky venture. Here are some top tips to help you stay afloat in a crisis.

News

Why protecting the reputation of your business is important

PR disasters don’t just happen to big firms – FSB urges smaller businesses to take steps to protect their reputation.

Business management

Lessons learned from…the United Airlines reputation crisis

Jennifer Janson looks at what small businesses can take away from the United Airlines reputation crisis.

Business management

How to rebuild your small business after a reputation blow

Claire Wilson discusses how to recover from a bad reputation and rebuild your small business’ image through a solid content strategy.

Marketing

Lessons learned from… Uber’s #deleteuber crisis

In the latest in our monthly series ‘Lessons Learned’, Jennifer Janson looks at what businesses can learn from when Uber got political.

Marketing

Lessons learned from Snap’s reputation crisis

Here, Jennifer Janson looks at how the claims of a dismissed employee threatened the reputation of a camera company, and what small business owners can take away from the episode.

Marketing

Lessons learned from New Balance’s political crisis

In the latest in our monthly series looking at how to handle reputational crises, Jennifer Janson discusses what can be learned from American shoe manufacturer New Balance and its pro-Trump outburst.

Marketing

Why a strong online reputation strategy is a must

Simon Wadsworth discusses what small businesses can do to protect themselves while still making the most of the marketing opportunities offered by a strong online presence.

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